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business management
management functionsbusiness
functions
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Boston
University
ExcelExcel
SPSSAmosExcel
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business management
stakeholders
management
functions
business functionsmarketing
production & operationnancehuman resource
informationresearch & development
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program
module
Tyson Jung
20116
trad1004@mails.fju.edu.tw
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B usiness Management
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B usiness Management
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B usiness Management
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1.
2.
3.
4.
5.
6.
7.
8.21
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organization
1.
2.
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B usiness Management
3.
4.
()
(1)
(2)(3)
(1) (2)
(3)
()
(1)(2)(3)(4)
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()
legal entity
(1)unlimited
life (2)
easy transferability of ownership interest
(3)
limited liability
(1)
(2)
()
(1)limited partnership
general partner
limited partner
(2)limited liability partnership, LLP
(3)professional corporation,
PC
professional or malpractice
liability(4)SS corporation
single corporation
post-entrepreneurial organization
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B usiness Management
information-based organizationpost-modern
organization
responsiveness
new
management
()
GMIBM
ABB215,000
self-contained small unit
()
AT&Tcross-functional teams
interdepartmental communication
Jack Welch
boundaryless organization
()
high-level thinking
Karl Albrechtupside
down
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()
pyramid-shaped
organizationflat
organization
()
multifunction team
()
Peter
Drucker
()
knowledge-based
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B usiness Management
()
()
()
management function
management process
planning
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organizing
authority
(1)
(2)(3)(4)(5)
10
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B usiness Management
1-1
()
()
scheduling
(1)(2)
()
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broad strategies
mental attributes
1-1
1-1
Robert Anthony, Management Control Systems (Homewood, IL.: Richard D. Irwin,Inc., 1972).
strategic planning
12
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B usiness Management
1-2
1-2
manager
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functional managers
1-2
1-2
technical skills
interpersonal skills
conceptual skills
14
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B usiness Management
self-awareness skills
role
Mintzberg1973
Mintzberg
1.
2.
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3.
()
interpersonal roles
figurehead
leader
liaison
()
information roles
network of
contact
monitor
disseminator
spokesperson
16
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B usiness Management
()
decision roles
entrepreneur
disturbance handler
resource allocator
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17
corporate strategy
portfolio strategy
1.
2.
3.
4.
business strategyStrategic Business Unit,
SBU
semiautonomous unit
competitive strategy
cost leadership strategydifferentiation strategy
focus strategy
functional strategybusiness function
strategy
technological follower
technological leadership
18
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B usiness Management
1-3
1-3
business functions
marketingproduction & operations
financehuman resourceinformation
research & development
business management
WilsonSpauldingDavisHead
Prince
product
assortment
15250
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1.
2.
3.
4.
5.
6.
7.
8.
marketing management
effectiveness
efciency
global vision
ethicsinformation
technology
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/ . -- . --
: , 2011.08
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ISBN 978-957-11-6268-3()
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