You are on page 1of 32

www.wunan.com.

tw
(02)2705-5066

www.wunan.com.tw
(02)2705-5066


business management

management functionsbusiness
functions

www.wunan.com.tw
(02)2705-5066


Boston
University

ExcelExcel
SPSSAmosExcel

75
7575
7677
8985
868688
87

www.wunan.com.tw
(02)2705-5066


business management

stakeholders

management
functions

business functionsmarketing
production & operationnancehuman resource
informationresearch & development
15

www.wunan.com.tw
(02)2705-5066

program
module

Boston UniversityRonald CurhanKevin Clancy

Tyson Jung

20116
trad1004@mails.fju.edu.tw

www.wunan.com.tw
(02)2705-5066

B usiness Management

3
4
9
10
15
18
19
22
2123

39
41
42
44
47
49
52
52
53
53
54

www.wunan.com.tw
(02)2705-5066

69
70
71
74
78
83
88

97
98
105
110
122
123

139
140
141
150
153
155
160
161
163
165
166
5-1179

ii

www.wunan.com.tw
(02)2705-5066

B usiness Management

187
188
189
192
200
203
205
216
6-1230

237
238
238
244
252
254
255
256
260
261

267
268
271
275
289

303
304

www.wunan.com.tw
(02)2705-5066

iii

305
309
310
312
315
318
321
325

337
339
340
342
345
345
356

371
372
373
375
377
379
380
389
390
390
392
393
iv

www.wunan.com.tw
(02)2705-5066

B usiness Management

394
402

417
418
419
421
425
427
429
430
433

447
448
449
450
456
457
461
471

489
490
490
497
501
509
511

www.wunan.com.tw
(02)2705-5066

523
524
524
525
530
537
540
540
542

vi

www.wunan.com.tw
(02)2705-5066

www.wunan.com.tw
(02)2705-5066

1.
2.
3.
4.
5.
6.
7.
8.21

www.wunan.com.tw
(02)2705-5066

organization

1.

2.

www.wunan.com.tw
(02)2705-5066

B usiness Management

3.

4.

(1) sole proprietorships (2)


partnerships(3)corporations
hybrid forms80%
20%dollar
value of sales80%
13%7%

()
(1)
(2)(3)
(1) (2)
(3)

()

(1)(2)(3)(4)

www.wunan.com.tw
(02)2705-5066


()
legal entity
(1)unlimited
life (2)
easy transferability of ownership interest
(3)
limited liability

(1)
(2)

()

(1)limited partnership
general partner
limited partner
(2)limited liability partnership, LLP
(3)professional corporation,
PC
professional or malpractice
liability(4)SS corporation
single corporation

post-entrepreneurial organization


www.wunan.com.tw
(02)2705-5066

B usiness Management

information-based organizationpost-modern
organization
responsiveness
new
management

()
GMIBM
ABB215,000
self-contained small unit

()
AT&Tcross-functional teams
interdepartmental communication
Jack Welch
boundaryless organization

()
high-level thinking

Karl Albrechtupside
down

www.wunan.com.tw
(02)2705-5066


()
pyramid-shaped
organizationflat
organization

()

multifunction team

()

Peter
Drucker

()
knowledge-based

www.wunan.com.tw
(02)2705-5066

B usiness Management

()

()

()

management function
management process

planning

www.wunan.com.tw
(02)2705-5066


organizing

authority

(1)
(2)(3)(4)(5)

(1) strategy level


(2)management level(3)operations
level1-1Henry Mintzberg1973
1-1

10

www.wunan.com.tw
(02)2705-5066

B usiness Management

1-1

()

()

scheduling
(1)(2)

()

www.wunan.com.tw
(02)2705-5066

11

broad strategies

mental attributes
1-1
1-1

Robert Anthony, Management Control Systems (Homewood, IL.: Richard D. Irwin,Inc., 1972).

strategic planning

12

www.wunan.com.tw
(02)2705-5066

B usiness Management

1-2
1-2

manager

www.wunan.com.tw
(02)2705-5066

13

functional managers

1-2

1-2

technical skills

interpersonal skills
conceptual skills

14

www.wunan.com.tw
(02)2705-5066

B usiness Management

self-awareness skills

role
Mintzberg1973

Mintzberg

1.
2.

www.wunan.com.tw
(02)2705-5066

15

3.

()
interpersonal roles

figurehead

leader

liaison

()
information roles
network of
contact

monitor

disseminator

spokesperson
16

www.wunan.com.tw
(02)2705-5066

B usiness Management

()

decision roles

entrepreneur

disturbance handler

resource allocator

www.wunan.com.tw
(02)2705-5066

17

corporate strategy
portfolio strategy
1.
2.
3.
4.
business strategyStrategic Business Unit,
SBU
semiautonomous unit

competitive strategy
cost leadership strategydifferentiation strategy
focus strategy
functional strategybusiness function
strategy

technological follower
technological leadership

18

www.wunan.com.tw
(02)2705-5066

B usiness Management

1-3

1-3

business functions
marketingproduction & operations
financehuman resourceinformation
research & development
business management

WilsonSpauldingDavisHead
Prince

product
assortment
15250

www.wunan.com.tw
(02)2705-5066

19

1.
2.

3.
4.
5.
6.
7.
8.

marketing management

effectiveness
efciency
global vision
ethicsinformation
technology

production and operations management, POM

20

www.wunan.com.tw
(02)2705-5066

/ . -- . --
: , 2011.08
.
ISBN 978-957-11-6268-3()
1.
494

100005722

1FRD


106 3 3 9 4
(02)2705-5066(02)2706-6100
http://www.wunan.com.tw
wunanwunan.com.tw
0 1 0 6 8 9 5 3

/6
(04)2223-0891(04)2223-3549
/290
(07)2358-702 (07)2350-236

2 0 1 1 8
5 8 0

www.wunan.com.tw
(02)2705-5066

You might also like