June2013

June2013

T wo years ago Onswipe launched with a really simple mission: to be the media platform that
powers the way the world experiences the web on tablets. We think the web should be more
beautiful and more of a personal experience like a magazine. Two years and 127,000,000 users
later - the mission is still the same and we are just getting started.

This is our first edition of Onswipe Sage, our monthly insight report into how people use the
tablet. Ever wondered which countries have the highest tablet usage, whether people use
Facebook or Google more, or even what orientation is used the most? As the largest media
platform on the iPad, we wanted to freely share these insights. The iPad is a whole new
medium and we hope that these insights will inspire people to create something new and beau-
tiful. It’s a whole new web and we are all just getting started.

-Jason L. Baptiste, CEO

June 2013
From the Team
 June2013

130m

2Years
since product launch

62.5m

127,733,480iOSUsers
0
Top Countries Top Cities in the US
73.6%

6.6%

4.9%

2.7%
0.7%
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TabletTrafficBreakdown
based on UVPM
1.8%

4.1%

94.1%
 June2013

83.3%

10.8% More Engagement

in the Browser
4.1%
than in-App.
1.8%
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Tablet+iPhone

HourtoHour Traffic

peak days of the week

4:00am 8:00am 12:00pm 4:00pm 8:00pm
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Portrait
Landscape

41.2% 59.8%
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of traffic of traffic
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0.06%
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45.3% 18.0% 12.0% 8.2% 6.0%

4.3% 0.95% 0.85% 0.58% 0.45%

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Top Methods of Sharing

E-mail Facebook Twitter Pinterest

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TECH E N T E RTA I N M E N T FA S H I O N
E D U CAT I O N HOME

BUSINESS TECH HOME E N T E RTA I N M E N T MEN’S LIFESTYLE

NEWS/INFO E N T E RTA I N M E N T TECH S P O RTS BUSINESS

 June2013

Click-through-rates
Desktop Display Ads Onswipe Display Ads
June2013
 June2013

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