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  • INFOGRAPHIC: Insights Into Consumer TV Viewing Trends

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    Avid
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    As a strategic partner to broadcasters and media professionals, we feel a strong responsibility to help our community understand, anticipate, and capture the opportunity of the unprecedented changes taking place in our industry. You may recall that last year Avid released a study of 250 broadcast and media executives, in which nearly all said that web-delivered services would become important future revenue drivers. But to respond effectively, the industry needed better insight into patterns of audience behavior, priorities, and preferences. Today, Avid releases the results of a second study conducted in partnership with Ovum – this time asking consumers themselves about their viewing patterns across platforms, willingness to pay for TV content, and attitudes about TV advertising. This infographic provides a quick snapshot of key data points from our consumer TV viewing research with Ovum. For more insights and analysis of what this all means for the broadcast and media industry, please download the full Ovum report: http://apps.avid.com/ovum-report2/?cmpid=70140000000VHyA.

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    As a strategic partner to broadcasters and media professionals, we feel a strong responsibility to help our community understand, anticipate, and capture the opportunity of the unprecedented changes taking place in our industry. You may recall that last year Avid released a study of 250 broadcast and media executives, in which nearly all said that web-delivered services would become important future revenue drivers. But to respond effectively, the industry needed better insight into patterns of audience behavior, priorities, and preferences. Today, Avid releases the results of a second study conducted in partnership with Ovum – this time asking consumers themselves about their viewing patterns across platforms, willingness to pay for TV content, and attitudes about TV advertising. This infographic provides a quick snapshot of key data points from our consumer TV viewing research with Ovum. For more insights and analysis of what this all means for the broadcast and media industry, please download the full Ovum report: http://apps.avid.com/ovum-report2/?cmpid=70140000000VHyA.

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    3K views1 page

    INFOGRAPHIC: Insights Into Consumer TV Viewing Trends

    Uploaded by

    Avid
    As a strategic partner to broadcasters and media professionals, we feel a strong responsibility to help our community understand, anticipate, and capture the opportunity of the unprecedented changes taking place in our industry. You may recall that last year Avid released a study of 250 broadcast and media executives, in which nearly all said that web-delivered services would become important future revenue drivers. But to respond effectively, the industry needed better insight into patterns of audience behavior, priorities, and preferences. Today, Avid releases the results of a second study conducted in partnership with Ovum – this time asking consumers themselves about their viewing patterns across platforms, willingness to pay for TV content, and attitudes about TV advertising. This infographic provides a quick snapshot of key data points from our consumer TV viewing research with Ovum. For more insights and analysis of what this all means for the broadcast and media industry, please download the full Ovum report: http://apps.avid.com/ovum-report2/?cmpid=70140000000VHyA.

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    of 1

    LOST LOST MONEY MONEY BETWEEN BETWEEN THE THE SOFA SOFA CUSHIONS CUSHIONS

    TVs missed revenue opportunities in todays multi-screen viewing environment

    65%
    Broadcasters and media organizations are leaving money on the table

    Say image and audio quality is the strongest driver of TV audience engagement, whether its on a TV, PC, tablet or other device

    HOW MUCH WOULD YOU PAY?


    of existing content could be monetized if providers were to use the proper metadata strategy

    33%

    of consumers are willing to pay for old episodes of their favorite shows

    37%

    CATCH ALL THE ACTION


    Second screens create opportunity especially during mass media events such as sports programming were simultaneously using PCs, tablets or smartphones to gain access to related information, while watching the Olympics on TV

    TUNE IN NEXT TIME


    Viewers are finding new ways to discover new content, but theyre not abandoning tried and true TV viewing habits
    Media industry executives believe that over the next four years, online consumption of broadcast content will increase 10-fold (from 3% to 30%)

    63% 91%

    Ways viewers are discovering new shows

    of broadcast and studio executives believe multi-screen delivery is a key growth driver for the industry

    6% < 4%

    20% 17% recommendations by friends


    social media news and video websites

    trailers shown on TV channel surfing

    39%

    14%

    of consumers are testing new shows online or on tablets or smartphones

    30%

    return to appointmentbased viewing, once becoming fans

    AND NOW FOR THE EXCITING CONCLUSION


    Quality content reigns A multi-platform strategy can drive appointmentbased viewing Theres value in the archive with the right approach Meeting viewer expectations for personalized TV requires fast collaboration

    AVID.COM

    Avid creates the digital audio and video technology that creative professionals use to make the most listened to, most watched and most loved media in the world from the most prestigious and award-winning feature films, music recordings, and television shows, to live concert tours and news broadcasts. Some of Avids most influential and pioneering solutions include Media Composer, Pro Tools, Interplay, ISIS, VENUE, Sibelius, and System 5.
    2013 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, the Avid logo, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. The name Interplay is used with the permission of Interplay Entertainment Corp. which bears no responsibility for the product. Oscar is a registered trademark and service mark of the Academy of Motion Pictures Arts and Sciences. Avid received an Oscar statuette for the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer system for motion picture editing. All other trademarks contained herein are the property of their respective owners.

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