Professional Documents
Culture Documents
Blog
A Thesis Submitted to
Department of Information Management
National Kaohsiung First University of Science and Technology
In Partial fulfilment of the Requirements
For the Degree of Master
In
Information Management
June 2007
Yenchao, Kaohsiung, Taiwan, Republic of China
Blog
Blog
(Expectation-Confirmation Theory, ECT) Blog
Blog
Blog
Blog
Blog 3
739 LISREL
1. Blog Blog
2. Blog Blog
3. Blog
Blog Blog 4.Blog
Blog
Blog Blog
ABSTRACT
In this study, a research is conducted on users continuing use in Blog based on
Expectation-Confirmation Theory (ECT). Efforts are made to generalize factors that
influence continuing use behavior through the literature review on the topic of
characteristics of Blog, information technology adoption, and information systems
success. So far, there hasnt been any research in ECT investigating continuing use in
terms of interactivity. Therefore, we extended the variables of ECT to better explain the
continuing use of Blog under different context. With users continuing use of Blog for
more than 3 months in Taiwan as research subjects, data analysis is conducted via
LISREL statistical analysis, with 739 valid questionnaires returned. This study
concludes four main results with using Blog system, including: 1. Expectation
confirmation has positive effect on the extent of perceived use and perceived
characteristics of Blog. 2. Perceived quality of Blog has a positive impact on the
expectation confirmation and users satisfaction. 3. Extent of expectation confirmation,
perceived characteristics of Blog and perceived use of Blog has been evaluated as
positive significance on users satisfaction. Finally, users satisfaction of Blog has
positive significance on users intention. On the whole, most of hypotheses were
supported. Implications are also provided.
Keyword: Blog, Expectation-Confirmation Theory (ECT), Perceived Characteristics of
Blog, Perceived Use of Blog
ii
iii
i
ABSTRACT ..................................................................................................................... ii
......................................................................................................................... iii
............................................................................................................................ vii
........................................................................................................................... viii
......................................................................................................................... 1
1.1 .......................................................................................................... 1
1.2 .......................................................................................................... 3
1.3 ...................................................................................... 5
1.4 .......................................................................................................... 7
1.5 ...................................................................................... 8
............................................................................................................... 10
2.1 Blog .................................................................................................................. 10
2.1.1 Blog ........................................................................................... 10
2.1.2 Blog ....................................................................................11
2.1.3 Blog ............................................................................... 13
2.1.4 Blog ....................................................................................... 14
2.2 ................................................................................................. 15
2.2.1
2.2.2
2.2.3
2.2.4
.................................................................. 15
.......................................... 17
...................................................... 22
...................... 23
2.3 ............................................................. 27
2.3.1 .............................................................................. 27
2.3.2 .............................................................................. 28
2.3.3 .............................................................................. 30
2.4 ......................................................................... 32
iv
Blog ...................... 46
Blog ...................... 47
Blog ...................... 48
BlogBlog............. 49
BlogBlog ........ 50
Blog ...................... 51
BlogBlog....... 51
.............................................................................................. 65
...................................................................................................... 67
.............................................................................................. 68
...................................................................................... 69
3.5 ..................................................................................... 70
................................................................................................... 71
4.1 ............................................................................................. 71
4.2 ............................................................................................. 76
4.2.1 ...................................................................................... 76
4.2.2 ...................................................................................... 80
4.3 ................................................................................................. 86
........................................................................................................... 89
5.1 ......................................................................................................... 89
5.2 ................................................................................................. 91
5.3 ................................................................................................. 93
5.4 ......................................................................................................... 94
5.5 ................................................................................................. 95
........................................................................................................................ 97
Blog ...................................................................................118
...................................... 121
() ........................... 125
.......................................................................................... 127
vi
2-1
Blog .............................................................................................. 10
2-2
.......................................................................................... 29
2-3
.......................................................................................... 31
3-1
.......................................................................................... 53
3-2 ................................................................ 55
3-3 ................................................................ 56
3-4 ........................................................................ 57
3-5 ................................................................ 58
3-6 ................................................................ 59
3-7 .................................................................... 60
3-8 .................................................................... 61
3-9 .................................................................... 62
3-10 Blog .................................................. 63
3-11 Blog ...................................... 64
3-12
............................................................................................ 65
3-13
............................................................................ 67
4-1
.............................................................................. 72
4-2
Blog .................................................................. 74
4-3
.......................................................................... 77
4-4
.................................................................. 78
4-5
.......................................................................... 79
4-6
.......................................................................... 82
4-7
...................................................................... 84
4-8
.............................................................................. 86
4-9
...................................................................... 87
vii
1-1
........................................................................................ 9
2-1
Blog ...................................................................................... 13
2-2
.......................................................................................... 15
2-3
.................................................................................................. 16
2-4
...................................................................... 17
2-5
.............................................................................................. 19
2-6
IS .................................................................................. 24
2-7
.................................................. 25
2-8
.......................................................................... 26
2-9
3-1
...................................................................................................... 42
4-1
Blog .................................................. 75
4-2
.............................................................................. 85
5-1
...................................................................................... 89
viii
1.1
1997 Jorn Barger Weblog Blog
Blog iResearch Blog
Blog
2002 2005 Blog 216 2335 Blog
Technorati Blog 2007 4 7000
12 Blog Blog
2006 8
Blog 2005 2006
30 Blog
Blog
Blog
(Google BloggerPChome
MSN Windows Live Spaces)(Xuite
So-net BeYou BlogQba!)(ETToday Bloguide
Blog) Blog
Blog
Blog
Blog
Blog
Blog (
2004) Blog
Blog e-Learning
Blog Blog
(Asano, 2007)
Blog (
)(Audience)
()
Blog Blog
2003
Blog (
2004)(TimeNew York Time ) Blog
Blog
(McIntosh, 2005)
Blog Blog
Fortune Blog
2005 Blog E-mailBBS
Breakthrough
ideas for 2005 Blog Blog
(2005) Blog
Blog
21
1.2
Blog
PEW/INTERNET Blog
13% Blog Blog Gartner
Blog 2% Blog
10%~15% Blog MIC 2006 Blog
Blog
Blog 1~2 26.9% 2~3 12.3%
Gartner Plummer
Blog Blog
Wikipedia
Blog
Blog
Blog
Blog
Blog Blog
Blog Blog (Blog Service Provider,
BSP) Blog (BSP)
Blog
Blog (BSP)
Blog
Blog
(2006) 2006
YouTube 1 (Blog)
()
Heskett et al.(1994)
Blog
(Bhattacherjee,
2001a)BlogBlog
Blog
Google 2006/10/09 16.5 YouTube
Yahoo! 2006/12/13 Web 2.0
7 1 2
BlogBlog
(BSP)Blog
Blog (2005;
2006)(Trammell et al, 2004; 2005; 2005)
()
(
)(Olsen, 2002) (McKinney et
al., 2002; Delone & McLean, 2003; Negash et al., 2003) Blog
1.3
Blog
(Expectation-Confirmation Theory, ECT) Blog
(ECT)
Blog
Blog
Blog
Blog
() Blog
Blog Blog ()
Blog Blog Blog
Blog () Blog
Blog Blog Blog
Blog () Blog
Blog 8
1. Blog Blog (
) Blog
2. Blog Blog ()
Blog
3. Blog Blog Blog
()
4. Blog Blog Blog
()
5. Blog Blog
1.4
Blog Blog (Blog
Service provider, BSP)
BSP
Blog Blog
(BSP)
Blog (BSP) Blog
Blog
(1) Blog (2)
Blog ()(3)
Blog (4) Blog
Bhattacherjee & Premkumar(2004) 3
9~10
Blog
Blog
Bhattacherjee & Premkumar(2004) 9 10
Blog 3
Blog Blog
1.5
Blog
1-1
(1790 )
(739 )
LISREL
1-1
()
9
2.1 Blog
2.1.1 Blog
Blog 1997 Jorn Barger
Blog
Blog
Marketing Term.com
(webpublishing)
Blog
Blog
10
Winer(2003)
Gillmor(2004)
(2004)
Blog
(2004)
Blog
Wikipedia(2005)
Blog
Blog
Microsoft(2005)
Blog
Technorati(2005)
Blog Blog
Blog
Blog
Nakajima et al(2006)
(2005)
2.1.2 Blog
(Wikipedia) Blog Blog
(1) ()
(2)
(3) Blog
Blog
11
(4) Blog
(1) Blog
(2) Blog
Blog (TrackBack)(Comment)
Blog RSS(Really Simple Syndication)
(95)
(1) Blog
(2)
(Harrsch, 2003)
12
2.1.3 Blog
Blood(2002) Blog (Filters)(Personal
Journals)(Notebooks)
(1) Blog Blogger (
)
(2) Blog Blogger (
)
(3)
(Personal)
III
(community)
(Individual)
IV
II
(Topical)
2-1
Blog
(Krishnamurtyh, 2002)
13
Blog (2003)
Blog Blog
Blog (1) Blog
Blog(2) Blog
(3) Blog
Blog
Blog(1)Blog
Blog(2)BlogBlog
(3)Blogger 2 BloggerBlog
Blog (1) Blog
Blog
(2) Blog(3) Blog
Blog
Blog (1) Blog
Blog Blog (2)
Blog Blog
Blog(3) Blog Blog
2.1.4 Blog
Blog Blog
Blog Blog Blog
Blog e-Learning
Blog
Blog Blog ()
2 Blog Blog
Blogger
14
2.2
2.2.1
Oliver(1980)( 2-2) 3
(Expectation-Confirmation Theory, ECT)
(Positive Disconfirmation)
Confirmation
Expectation
Satisfaction
Attitude
Attitude
Intention
Intention
t1
t2
Disconfirmation
Period
()
t1=t2=
2-2
(Oliver, 1980)
3(Expectation-Disconfirmation Theory, EDT)
(Confimration)(Disconfimation)
15
(1)()
(Expectation) (2)
()()
(Perceived Performance) (3)()
()
(Positive Disconfirmation, )
(Confirmation, )(Negative Disconfirmation,
) (4)(Satisfaction)
(Repurchase Intention)ECT
2-3
Expectation
(t1)
Confirmation
(t2)
Satisfaction
(t2)
Perceived
Performance
(t2)
Repurchase
Intention
(t2)
t1=t2=
2-3
(Oliver, 1980)
16
VCD
2-4
Expectation
(t1)
Confirmation
(t2)
Satisfaction
(t2)
Repurchase
intention
(t2)
Perceived
Performance
(t2)
t1=t2=
2-4
(Churchill & Surprenant, 1982)
2.2.2
(Expectation)
(2003)Oliver(1981)
(1)
(2)
Day(1977)
17
Miller(1977) (1)(Ideal)
(can be) (2)
(Expected)(will be)
(3)(Minimum Tolerable)
(must be) (4)(Deserved)
(should be)Swan & Trawick(1981)
(1)(e.g., 15 )(2)
(e.g., 15 )(3)
(e.g.,15 )Szajna & Scamell (1993)
18
(Confirmation)
2-5
(Positive Disconfirmation)
(Zone of Indifference)(Confirmation)
(Negative Disconfirmation)
Disconfirmation
under Performance
without indifference
Zone of
Indifference
Disconfirmation
under Perceived
Performance with
Indifference
Expectation
Level
Low
Performance
Performance
Matching
Expectation
High
Performance
2-5
(Oliver, 1997)
19
(Objective)(Inferred)
(Perceived)
(Cardozo, 1965; Cohen & Goldberg, 1970; Olshavsky &
Miller 1972; Weaver & Brickman, 1974)
(Inferred)
(Perceived) (1)(Inferred)
(Trawick & Swan,
1980)(2)(Perceived)
()
(Churchill &
Surprenant, 1982)Bhattacherjee(2001a)
(Perceived Performance)
(2003)
(Oliver, 1980;
Trawick & Swan, 1980; Bearden & Teel, 1983; Cadotte et al, 1987; Oliver & DeSarbo,
1988)Churchill &
20
Surprenant (1982)
Oliver & Swan (1989)(
)Tse & Wilton(1988)
(Satisfaction)
Cardozo(1965)
Locke(1976)
Howard & Sheth (1969)
Oliver(1980)
Oliver(1981)
(Perceived)
(Discrepancy) ( )
(Confirmation)
21
2.2.3
Bhattacherjee(2001a)(ECT)
ECT ()
(Cognitive
Processes)
(Colored)()
Fazio & Zanna(1981)
(Self-Perception Theory)
()
(
)Tse & Wilton(1988)
Hunt(1977)()
()
()(
)
(ECT)
(Belief)
(Westbrook & Reilly, 1983)
22
2.2.4
Bhattacherjee(2001a)
()
(1)() (2)()
(3)Bhattacherjee(2001a) ECT
ECT IS
(A Post-Acceptance Model of IS Continuance)
(1)IS (Post-Acceptance)
(Pre-Acceptance)(Confirmation)
(2) ECT (Pre-Consumption Expectation)
IS
(Post-Consumption Expectation) (3)IS
(Perceived Usefulness) ECT
()
(Davis, 1989)
(Post-Acceptance)
(Post-Acceptance)
(Post-Acceptance)
23
Perceived
Usefulness
Satisfaction
IS continue
intention
Confirmation
2-6 IS
(Bhattacherjee, 2001a)
McKinney et al(2002)
(Disconfirmation)
ECT McKinney et al(2002) ECT
24
IQ Expectation
Information
Level
System
IQ-Perceived
Performance
SQ-Perceived
Performance
Level
SQ Expectation
2-7
IQ
Disconfirmation
Web-IQ
Satisfaction
Web-SQ
Satisfaction
WebCustomer
Satisfaction
SQ
Disconfirmation
IQInformation Quality
SQSystem Quality
Bhattacherjee(2001a) ECT
IS
(Post-Acceptance Expectation)
(Post-Acceptance Expectation)
(Post-Acceptance Expectation)
Bhattacherjee & Premkumar(2004)
(Beliefs)
t1-t2 () t2-t3 ()
t1-t2 (Beliefs) t2-t3 (
9~10 )(Beliefs)
(Beliefs)
(Beliefs)
25
Pre-usage stage
Usage stage
Communication
Beliefs
(Forwardlooking)
Disconfirmation
Beliefs
(Modified)
Other
Antecedents
Intention
(Modified)
Attitude
(Initial)
2-8
Satisfaction
Attitude
(Modified)
ECT
(1) Churchill & Surprenant (1982)
(2) Bhattacherjee(2001a)
(Post-Acceptance Expectation)
ECT ()
(IS Success)
Blog
26
2.3
2.3.1
Information
Quality
Use
Individual
Impact
System
Quality
Organizational
Impact
User
Satisfaction
27
2.3.2
Doll & Torkzadeh (1988) (End User Computing
Satisfaction, EUCS)(
)()
Seddon & Kiew (1996)
(TimelinessAccuracyRelevanceFormat)
75
(Roldan & Millan, 2000; Tung, 2004; McKinney et al, 2002)Lin &
Lu(2000) DeLone & McLean
Davis(1989)
28
Iivari &
Koskela(1987)(
)()
McKinney et al (2002)
2-2
2-2
Zmud(1978)
O Reilly(1982)
()
()
Mallach(1988)
29
Miller(1996)
Myers et al.(1997)
Seddon(1997)
Albert et al(2000)
Lee et al(2002)
Rai et al(2002)
()
McKinney et al(2002)
()
()
()
()
()
(2003)
2.3.3
DeLone & McLean(1992)
Seddon & Kiew(1996)
DeLone & McLean(1992)
Rai et al(2002) Seddon & Kiew(1996)
30
Bailey &
Pearson(1983)
Seedon & Kiew (1994)
(Bug)
Lin & Lu (2000)
McKinney et al (2002)
2-3
2-3
Belardo et al (1982)
Conklin et al (1982)
Srinivasan (1985)
Mahmood (1987)
Mckeen (1994)
Bug
31
McKinney et al (2002)
(2003)
2.4
Fishbein & Ajzen(1975)(Theory of Reasoned Action,
TRA)(TRA)
(Behavioral Intention)(Attitudes
toward the Behavior)(Subjective Norms)(Bock & Kim, 2002;
Yu et al, 2005)
(Ajzen, 198520032005)
(1)(Behavior)(Behavioral Intention)(2)
(Attitude toward the Behavior)(Subject Norm)
(Peace et al, 2003)(3)
(4)(Belief
Concerning the Objects)(Attitude toward the Object)
32
Davis(1989)
(Technology Acceptance Model, TAM)
(Perceived Usefulness)
(Perceived Ease of Use)
(Subjective
Probability)
()
(Mathieson, 1991; Taylor & Todd, 1995; Venkatesh & Davis, 2000;
Moon & Kim, 2001; Van Der Heijden, 2003; Pavlou, 2003)
(Blog)
Davis(1989)
TAM(Taylor &
Todd, 1995)(Liu & Arnett, 2000; Moon & Kim, 2001; Hsu & Chiu, 2004)
(Complexity)
(Compatibility)
()
Taylor & Todd(1995)
TPB
33
TAM
()
Parthasarathy & Bhattacherjee(1998)
Bhattacherjee(2001a)(ECT)
Chiu et al(2005)
ECT e-Learning
Roca et al(2006) TAM (
) ECT e-Learning Thong et al(2006)
ECT
34
2.5 Blog
(Uses and Gratifications, U&G)
Blog
Blog (Trammell et al, 2004;
2005; 2005) Blog
(ECT) Blog
2.5.1
Hoffman & Novak(1996) (Computer-Mediated
Environments, CMEs)
(Machine Interactivity)
(Person Interactivity)
(Selnow, 1988)
Rafaeli(1988)
()
Rafaeli & Sudweeks(1997)
Heeter(1989)
Barua et al(1995)
Ha & James(1998)
35
Sullivan(1999)
McMillan(2002)
(Wellman
& Gulia, 1999; Kollock & Smith, 1999; Baym, 2000; Feenberg & Bakardjeva, 2004)
Blog Blog
Blog
Blog (Herring et al, 2004; Cavanaugh,
2002; Blood, 2002)Rosenbloom(2004)()
BlogAsyikin(2003) Blog
Blog
Blog Du & Wagner(2006)
Blog Blog
(2006) Blog
Blog Blog
Blog Blog
36
2.5.2
(Playfulness) Lieberman(1977) Barnett (1990)
(Playfulness)
(Trait of Playfulness)
(Motivational)
(State of Playfulness)
Csikszentmihalyi(1975)(Flow Theory)
(Deci, 1971)
(Csikszentmihalyi, 1988)
(Playfulness)Moon & Kim(2001)
Csikszentmihalyi(1975)
Deci(1985)
(1) (Concentration)
(2) (Curiosity)Malone(1981)
37
(bookmark)
(3) (Enjoyment)
()
Igbaria et al(1996)(
)()Moon &
Kim(2001) TAM
(WWW)
38
Blog
Blog
Blog
Blog
Blog Blog
39
3.1
Blog
(Expectation-Cisconfirmation Theory, ECT)
Bhattacherjee(2001a)(ECT)IS
(A Post-Acceptance Model of IS Continuance)
Blog Blog
Blog Blog
(Post-Acceptance Expectation)
Blog () Blog (
) Blog (
) Blog
Blog
(IS Success Model)
()
Blog
Blog
Blog
ECT
40
(Bhattacherjee, 2001a, 2001b; Lin et al, 2005; Chiu et al, 2005; Roca et al, 2006)
(gap)
(Usefulness)(Ease of Use)(Compatibility)
(2002)Canary et al(2000)
( e-mail)
Nardi et al (2004) Blog
Blog Blog Blog
Blog Blog
Blog (
)(
)
Blog ECT
ECT
(Intrinsic Motivation) Bhattacherjee(2001a)
ECT (Perceptions)
Blog
41
() Blog
(Flow Theory)
()
(van der Heijden, 2003)(Lin et al, 2005)
(Ko et al, 2005) Blog
Blog (Trammell et al, 2004; 2005;
2005; 2006)(2006; 2005)
Blog
Blog
3-1
Blog
Blog
H1
H2
H4
H5
Blog
H3
H6
Blog
H7
3-1
42
H8
Blog
Blog
Blog
Blog
Blog Blog
Blog
Blog
Blog
Blog
(Aladwani & Palvia, 2002)
(Roca et
al, 2006; Chiu et al, 2005) Blog
(1)
Blog
(McKinney et al, 2002; DeLone & McLean, 1992; Bailey
& Pearson, 1983; Seddon & Kiew, 1994; Rai et al, 2002)
(2)
Blog
Booth(1989)
Pearrow(2000)
43
(2) Davis(1989)
Blog
Blog
(3) Rogers(1983)
(Existing
Values)(Previous Experience)(Current Needs)
Park & Lim(1999)
Blog Blog
Blog(1998)
Blog
Blog(1998)
Blog
BlogBlog
BlogBlog
(2006; 2005)(Trammell et al, 2004;
44
2005; 2005)Blog
Lin et al (2005)
Blog
(2) Wu(1999)
(1998)
Blog Blog
Bhattacherjee(2001a)
Blog
BlogBlog
BlogBhattacherjee(2001a)
Blog
Blog Bhattacherjee(2001a)
Blog
45
3.2
3.2.1 Blog
(ECT)(Perceived
Usability)(Roca et al, 2006)
(Chiu et al, 2005)
(Chiu et al, 2005)Davis(1989)
(TAM) Taylor &
Todd(1995)(Decomposed Theory of Planned Behavior,
DTPB)
()
ECT
(Hung et al, 2007; Roca et al, 2006; Thong et al, 2006; Lin et al,
2005; Bhattacherjee, 2001b)
Thong et al (2006)ECT
Roca et al(2006)
e-Learning
Parthasarathy & Bhattacherjee(1998)()
46
H1aBlog Blog
H1bBlog Blog
H1cBlog Blog
3.2.2 Blog
(Playfulnes)
Davis et al(1992)
(Perceived Enjoyment)
Moon & Kim(2001) (Perceived
Playfulness) TAM
(Van Der Heijden, 2004; Lee et al, 2005; Cyr
et al, 2006) ECT
Lin et al (2005) Csikszentmihalyi(1975)
(Flow Theory)(Playfunless)
Deci & Ryan(1985)
(Bhattacherjee, 2001a)
(common
motivations)Thong et
al(2006)
Blog Blog
(Herring, 2004) Blog Blog (Cavanaugh,
2002) Blog
47
Wu(1998)
Blog
() Blog
() H2aH2b
H2aBlog Blog
H2bBlog Blog
3.2.3 Blog
ECT(Confirmation)
McKinney et al (2002)
(ECT)
Lin et al (2005)
Roca et al (2006)e-Learning
Hsu et al(2006)TPBECT
Hung et
al(2007)
H3
H3Blog Blog
3.2.4 BlogBlog
Blog
(Perceived Usefulness) (Perceived Ease of Use)
(Compatibility)
H4aBlog Blog
49
H4bBlog Blog
H4cBlog Blog
3.2.5 BlogBlog
Lin et al(2005)ECT
Thong et al(2006)ECT
Ryan(1995)
Froehle(2006)
(2003)
(1997)
Barua et al(1995)
H5aH5b
H5aBlog Blog
H5bBlog Blog
50
3.2.6 Blog
ECT
3.2.7 BlogBlog
Olsen(2002)
51
2005)
Chiu et al(2005)e-Learning(ECT)
e-Learning
Roca
et al(2006)
e-Learning
DeLone & McLean(1992)
Seddon &
Kiew (1994)DeLone & McLean
McGill et al(2003)
Bharatia &
Chaudhury(2004)
Wu & Wang(2006)
(KMS)
Rai et al(2002)Seddon
McKinney et al
(2002)
H7aH7b
H7a BlogBlog
H7b BlogBlog
52
3.2.8 BlogBlog
ECT
(Bitner, 1990; Boulding et al, 1993; Cronin & Taylor, 1992; Teas, 1993)
H8
H8
Blog Blog
3-1
3-1
H1a
Blog Blog
H1b
Blog Blog
H1c
Blog Blog
H2a
Blog Blog
H2b
Blog Blog
H3
Blog Blog
53
H4a
Blog Blog
H4b
Blog Blog
H4c
Blog Blog
H5a
Blog Blog
H5b
Blog Blog
H6a
Blog Blog
H6b
Blog Blog
H7a
BlogBlog
H7b
BlogBlog
H8
Blog Blog
54
3.3
3.3.1 Blog
1.
Nardi et al(2004)
(as
community forum)Davis(1989)
Blog
Blog
3-2
1.
(BBS )
Blog(
2.
Blog
3.
Blog
4.
Blog
55
Davis(1989);
Taylor & Todd(1995);
(2005)
2.
Davis(1989)
Blog Blog
3-3
1.
Blog
2.
3.
4.
Blog
56
3.
Rogers(1983)
(Existing Values)
(Previous Experience)(Current Needs)
Blog Blog
Taylor &
Todd(1995) 3
Likert 5
3-4
1.
Blog
2.
Blog
Taylor & Todd (1995)
3.
Blog
(Blog
)
57
3.3.2 Blog
1.
Lin et
al (2005)
Blog
3-5
1.
Blog
2.
Blog
3.
Blog
4.
Blog
58
2.
(1998)
Blog
3-6
1.
Blog
2.
Blog
3.
4.
5.
Rafaeli (1998);
Blog
Barua et al (1995);
(1998);
Blog
(2001)
Blog
59
3.3.3 Blog
1.
(Timeliness)(Scope)
(Relevance)(Usefulness)(Understandability)
(Readability)(Clarity)(Accuracy)(McKinney et al,
2002; DeLone & McLean, 1992; Bailey & Pearson, 1983)Seddon & Kiew(1994)
(Timeless)
(Accuracy)(Relevance)(Format)Rai et al(2002)
(Content)
(Accuracy)(Format)Blog
(Relevance)(Content)(Usefulness)
(Understandability)(Readability)(Clarity)
McKinney et al (2002)Iivari & Koskela(1987)(2004)
4 Likert 5
3-7
1.
Blog
2.
3.
Blog
McKinney et al(2002);
Blog( Iivari & Koskela(1987);
(2004)
)
4.
Blog
60
2.
Swanson(1974)
Blog
3-8
1.
Blog(
)
2.
Blog
3.
McKinney et al(2002);
DeLone & McLean(1992);
Blog Bailey & Pearson(1983)
4.
Blog
61
3.3.4
Bhattacherjee(2001a)
Blog Blog
Blog
Bhattacherjee(2001a) 3
Likert 5
3-9
1.
Blog
2.
Blog Bhattacherjee(2001a)
3.
BlogBlog
62
3.3.5 Blog
Bhattacherjee(2001a)
Blog Bhattacherjee(2001a)
(2006) 4 Likert
5
3-10 Blog
Blog
1.
Blog
Blog
2.
BlogBlog
Bhattacherjee(2001a);
(2005)
3.
BlogBlog
4.
Blog
63
3.2.6 Blog
Bhattacherjee(2001a)
Blog
Bhattacherjee(2001a)
Blog 3
Likert 5 2
3-11 Blog
Blog
1.
Blog
2.
Blog()
3.
Blog
Blog
64
Bhattacherjee(2001a)
3.4
3.4.1
3-12
3-12
Davis(1989);
Blog
five-point
Likert scales
4
Blog
five-point
Likert scales
4
Blog
Blog
five-point
Likert scales
3
Blog
five-point
Likert scales
4
(1998);
(2001)
five-point
Likert scales
5
Blog
five-point
Likert scales
4
65
McKinney et al(2002);
Iivari & Koskela
(1987);
(2004)
five-point
Likert scales
(1992);
McKinney et al(2002)
Blog
Blog
Blog Bhattacherjee(2001a)
Blog
Spreng et al.(1996);
Bhattacherjee(2001a);
Mckinney et al(2002)
five-point
Likert scales
4
Blog
Blog Bhattacherjee(2001a)
five-point
Likert scales
3
Blog
five-point
Likert scales
3
( 1)
Blog
1 1 5 Blog
(Content
Validity)
(Face Validity) Blog
(Content
Validity)(Face Validity)
66
3.4.2
Blog
50
3 47 47
3-13
Hair et al (1992)0.5
PP10.4730.5(3-13)
PP1
Cronbachs 0.7
3-13
Blog
Blog
Cronbachs
IQ1
IQ2
IQ3
IQ4
SQ1
SQ2
SQ3
SQ4
PF1
PF2
PF3
PF4
PP1
PP2
PP3
PP4
PP5
0.609
0.765
0.770
0.701
0.807
0.837
0.766
0.627
0.808
0.614
0.689
0.819
0.473
0.678
0.762
0.766
0.713
67
0.849
0.867
0.880
0.885
Blog
PU1
PU2
PU3
PU4
EOU1
EOU2
EOU3
EOU4
Com1
Com2
Com3
Sat1
Sat2
Sat3
Sat5
DC1
DC2
DC3
CI1
CI2
CI3
0.755
0.787
0.812
0.809
0.721
0.664
0.825
0.746
0.641
0.624
0.599
0.673
0.731
0.689
0.627
0.634
0.644
0.651
0.807
0.770
0.614
0.929
0.888
0.872
0.910
0.859
0.786
3.4.3
Blog
Blog
Blog(1)
Blog (2) Blog
(3) Blog
(4) Blog
Blog
Blog
Blog
Blog Blog
Blog
68
BBS Blog
()
Bhattacherjee & Premkumar(2004)
9~10
Bhattacherjee & Premkumar(2004)
3 Blog
Blog
3.4.4
96 2 7
BBS Blog
Blog
(Non-Probability Sampling)(Purposive Sample)
Blog
69
3.5
Blog Blog
(1)(2)
(Structural Equation
Model, SEM)
(Covariance Matrix)
SEM
Lisrel (8.54 )
(1)(2)(3)
70
4.1
95 2 7 95 3 6 2528
(BSPBlog
BBS)
3 (1)
()(Blog) 1112
4 (2)Bhattacherjee & Premkumar(2004)
9~10
Blog 3 Blog 419
997 Blog
(3)
739
3 Blog 1
3
Blog 1
Blog
71
64% 53%
1 3 31%
3 5 27%
4-2 Blog ( 4-2) 739
Blog 1 1.5
23% 6 12 17%
Blog 50% 37% 13%
Blog 0~1 60% Blog
42%
76% Blog
84%
Blog (BSP) 4-1 BSP
(52.8%) Yahoo!(13.6%)
Window Live Space(7.8%) 4-1 4-2
4-1
272
37%
465
63%
739
15
100%
16
2%
16 ~ 20
157
21%
21 ~ 25
324
44%
26 ~ 30
130
17%
31 ~ 35
54
7%
36 ~ 40
27
4%
41 ~ 45
15
2%
46 ~ 50
1%
51 ~ 55
56
1%
1%
739
72
100%
1%
125
17%
()
474
64%
()
119
16%
18
2%
739
100%
392
53%
25
3%
39
5%
//
50
7%
//
22
3%
53
7%
74
10%
41
6%
1%
1%
33
4%
739
100%
24
3%
1 ~ 3
228
31%
3 ~ 5
201
27%
5 ~ 7
114
15%
7 ~ 9
83
12%
89
12%
739
73
100%
4-2
Blog
Blog
4 ~6
92
12%
6 ~12
127
17%
1 ~1.5
169
23%
1.5 ~2
115
16%
2 ~2.5
102
14%
2.5 ~3
49
7%
85
11%
0%
0%
367
50%
279
37%
93
13%
739
100%
0 ~ 1 ()
445
60%
2~4
219
30%
5 ~ 10
56
8%
10 ~ 15
11
1%
15
1%
739
100%
310
42%
~1
253
34%
1 ~2
109
15%
2 ~3
35
5%
32
4%
100%
0
Blog
739
Blog
739
100%
93
13%
281
38%
281
38%
84
11%
74
739
100%
1%
112
15%
343
46%
279
38%
739
4-1
Blog
75
100%
4.2
Anderson & Gerbing (1988) SEM
(1)
(Loading)
(Complex Measure Item) (2) (Structural Model
Analysis)
(Model Fitness)
4.2.1
(Confirmatory
Factor Analysis, CFA)
(CFA)
(1)(Path Coefficient)(Hair et al, 1998)(2)
(3)
76
4-3 )
4-3
2 / df
<5
(Bentler, 1989)
2.18
RMSEA
< 0.06
GFI
> 0.9
(Bentler, 1983)
0.93
NFI
> 0.9
0.99
NNFI
> 0.9
0.99
CFI
> 0.95
(Bentler, 1988)
0.040
0.99
(Factor Loading)
Fornell & Larcker(1981) 0.7
1 2
2 3 0.7
0.73 ~ 0.91 ( 4-4 )
(Individual Item Reliability)
(Factor Loading)(Composite Reliability, CR)
() 2
=
() 2 +
77
4-4
Blog
Blog
d
Blog
Blog
Blog e
Blog
Blog
IQ2
IQ3
IQ4
SQ2
SQ3
SQ4
PU1
PU2
PU3
PU4
PEOU1
PEOU3
PEOU4
COM1
COM2
COM3
PP1
PP3
PP4
PI2
PI3
PI4
PI5
CONF1
CONF2
CONF3
SA1
SA2
SA4
CI1
CI2
CI3
aIQ1 0.845
bSQ1 0.818
cPEOU2 0.885
dPP2 0.857
eSA3 0.837
78
0.80
0.83
0.77
0.73
0.77
0.82
0.86
0.89
0.91
0.91
0.77
0.87
0.90
0.78
0.84
0.82
0.87
0.80
0.78
0.74
0.83
0.87
0.78
0.86
0.85
0.88
0.85
0.81
0.81
0.84
0.77
0.77
0.845
0.818
0.940
0.885
0.853
0.857
0.882
0.898
0.864
0.837
( 2)
( 2) +
(AVE)
(Construct Pairs)(Fornell & Larcker, 1981)
(AVE)
4-5
SA AVE SA ConF
Hair et al (1998) 0.9
SA-ConF (0.7) AVE Hair et al(1998)
4-5
AVE
CI
SA
ConF
PP
PI
0.62
0.68
0.75
0.68
0.65
PU PEOU COM
IQ
SQ
0.80
0.64
0.62
0.72
0.65
CI
1.00
SA
0.46
1.00
ConF
0.41
0.70
1.00
PP
0.29
0.42
0.32
1.00
PI
0.25
0.64
0.26
0.29
1.00
PU
0.21
0.52
0.44
0.26
0.29
1.00
PEOU 0.41
0.43
0.38
0.19
0.26
0.26
1.00
COM
0.45
0.64
0.55
0.45
0.41
0.42
0.45
1.00
IQ
0.27
0.45
0.32
0.21
0.29
0.29
0.28
0.13
1.00
SQ
0.14
0.28
0.21
0.05
0.10
0.10
0.26
0.03
0.24
79
1.00
1. CI:Blog SA:Blog ConF:
PP: PI: PU: PEOU:
COM: IQ: SQ:
2. ()(AVE)AVE=( 2)/( 2 )+Var(
)
3. AVE
4.2.2
(1)(Model Fitness)
(Model Fitness)(2)
(Causal Effect)
(1) ( 2 )
(2003) SEM (2)
SEM
P-Vaule 0.05
( H1)
(P-Valur < 0.05)
200
(2006)
(2) ( 2 / df )
Bagozzi & Yi(1988)
Bentler(1989)
( 2 / df ) 5
( 2 / df = 3.3265 )
80
(3) (Root-Mean-Square Eooro of Approximation, RMSEA)
RMSEA
(2006)RMSEA < 0.06
0.06 < RMSEA < 0.08
RMSEA > 0.08 (Hu & Bentler, 1999; Brown &
Cudeck, 1993; 2006) RMSEA 0.056 Hu &
Bentler(1999)
(4) (Root-Mean-Square Residual, RMR)
RMR
RMR Jreskog & Srbom(1993) RMR
0.05 RMR 0.033
81
2
2 / df
P > 0.05
RMSEA
< 0.06
0.056
RMR
< 0.05
0.033
SRMR
< 0.08
0.059
GFI
<5
(2003)
(Bentler, 1989)
0.00
3.05
0.89
AGFI
> 0.8
0.87
NFI
> 0.9
0.98
NNFI
> 0.9
0.98
CFI
> 0.95
(Bentler, 1988)
82
0.99
0.73 Blog
Blog
0.070.07
0.11 Blog
Blog
0.09 0.07
Blog
Blog
0.11 0.06Blog
0.52 Blog
0.730.69 0.83
Blog
0.65 0.63
Blog
0.52 0.25
( t 1.96 )
Blog (t-value =
1.97)
(R2)
Blog
51%
Blog 87%
47%
0.42
39%
0.53
0.48
0.69
Blog ( = 0.27)
Blog ( = 0.11)
Blog ( = 0.13)
83
Blog ( = 0.06)
Blog
Blog
4-7
84
*: t - Value > 1.96(P< 0.05) ; **: t Value > 2.58(P<0.01); ***: t - Value > 3.29(P<0.001)
4-2
85
4.3
SEM 4-8
4-9
4-8
H1a
Blog Blog
H1b
Blog Blog
H1c
H2a
Blog Blog
Blog Blog
H2b
Blog Blog
H3
Blog Blog
H4a
Blog Blog
H4b
Blog Blog
H4c
Blog Blog
H5a
Blog Blog
H5b
Blog Blog
H6a
Blog Blog
H6b
Blog Blog
86
H7a
BlogBlog
H7b
BlogBlog
H8
Blog Blog
4-9
H1a
Blog Blog
0.73
19.29***
H1b
Blog Blog
0.69
16.56***
H1c
Blog Blog
0.83
19.53***
H2a
Blog Blog
0.65
16.68***
H2b
Blog Blog
0.63
14.69***
H3
Blog Blog
0.52
5.67***
H4a
Blog Blog
0.07
2.04*
H4b
Blog Blog
0.07
1.97*
H4c
Blog Blog
0.11
2.19*
H5a
Blog Blog
0.09
2.88**
H5b
Blog Blog
0.07
2.25*
87
H6a
Blog Blog
0.52
12.05***
H6b
Blog Blog
0.25
6.18***
H7a
BlogBlog
0.11
3.24**
H7b
BlogBlog
0.06
2.17*
H8
Blog Blog
0.73
5.67***
*: t - Value > 1.96(P< 0.05) ; **: t - Value > 2.58(P<0.01); ***: t - Value > 3.29(P<0.001)
88
5.1
SEM 5-1
( 0.0010.01 0.05
)
Blog
Blog
Blog
Blog
5-1
89
Blog
P=0.001
P=0.01
P=0.05
()
ECT
(Roca et al, 2006; Thong et al, 2006; Lin et al,
2005)
Blog Blog ()
Blog
Roca et al(2005)
Blog ( 0.11
0.06) Blog
( 0.27 0.13)
Blog
Blog
Blog
Blog (
)
Blog ()
Blog
(Spreng & Chiou, 2002; Bhattacherjee, 2001a; McKinney et al, 2002; Lin et al,
90
2005; Thong et al, 2006; Roca et al, 2006; Hus et al, 2006)
Blog Blog
Blog Blog
( 0.73)
ECT
(Bhattarcherjee, 2001a; Chiu et al, 2005;
Roca et al, 2005; Thong et al, 2006; Lin et al, 2005)
(Oliver, 1980; Oliver & Burke, 1999; Anderson & Sullivan, 1993; Patterson et
al, 1997, Olsen, 2002)
87%
Bhattarcherjee(2001a)
ECT
5.2
(Devaraj et al, 2002; Koufaris, 2002; Lin & Lu, 2000) TAM
91
Bhattacherjee(2001a)IS
Blog
(Expectation-Confirmation Theory)
(Bhattacherjee, 2001a; McKinney et
al, 2002; Chiu et al, 2005; Lin et al, 2005) Blog
ECT
Blog Blog
Blog
(SEM) Blog
87%Blog 53%
Blog
(ECT)
Blog Blog
(Herring et al, 2004; Cavanaugh, 2002; Blood, 2002)
(ECT)
Blog
92
5.3
Blog
Blog
Blog
Blog Blog
ECT Blog
Blog
Blog Blog
Blog Blog
()
()
93
Blog (BSP)
Blog
Blog
Blog
Blog (BSP)
(
) Blog Blog
Blog Blog
Blog
5.4
Blog
(
)
Blog Blog
94
Blog
Blog
(
) Blog(
Blog)
Blog
Blog
Blog
5.5
Blog
Blog Blog
Blog Blog
Blog
Blog
95
Blog
Bhattacherjee & Premkumar(2004)
Blog
Blog Blog
(Krishnamurthy(2002) (2003) Blog
)
96
1.
[1]
2005e
[2]
2001
[3]
2006SIMPLIS
[4]
2002
[5]
1996(BBS)
[6]
1997
[7]
2003
[8]
1998
[9]
2006
[10] 2003WWW
[11] 2004
[12] 2005e
[13] 2003LISREL
[14] 1996
97
[15] 2004
[16] 2004
[17] 2005
1021-22.
[18] 2006
[19] 2002Cityfamily
[20] 2006
[21] 2005MISH
[22] 2006
[23] 2005BlogBlog
[25] 2006
[26]
[27] 2005Blog
2.
[28] Agarwal, R. and Parasad, J., 1998a, A Conceptual and Operational Definition of
Personal Innovativeness in the Domain of Information Technology, Information
Systems Research, Vol.9, No.2, pp.204-215.
98
[29] Agarwal, R. and Parasad, J., 1998b, The Antecedents and Consequents of User
Perceptions in Information Technology Adoption, Decision Support Systems,
Vol.22, No.1, pp.15-29.
[30] Agarwal, R. and Prasad, J., 1997, The Role of Innovation Characteristics and
Perceived Voluntariness in the Acceptance of Information Technologies,
Decision Sciences, Vol.28, No.3, pp.557-582.
[31] Ajzen, I. and Madden, T. J., 1985, Prediction of Goal-directed Behavior:
Attitudes, Intentions, and Perceived Behavioral Control, Journal of Experimental
Social Psychology, Vol.22, No.6, pp.453-474.
[32] Ajzen, I., 1985, From Intentions to Actins: A theory of Planned Behavior, in J.
Kuhl and J. Bechmann(Eds.), Action-Control: From Cognition to Behavior,
Springer, Heidelberg, pp.11-39.
[33] Aladwani, A. M. and Palvia, P. C., 2002, Developing and Validating an
Instrument for Measuring User-Perceived Web Quality, Information &
Management, Vol.39, No.6, pp.467-676.
[34] Anderson, E. W. and Sullivan, M. W., 1993, The Antecedents and Consequences
of Customer Satisfaction for Firms, Marketing Science, Vol.12, No.2,
pp.125-143.
[35] Anderson, E. W., Fornell, C. and Lehmann, R. R., 1994, Customer Satisfaction,
Market Share, and Profitability: Findings from Sweden, Journal of Marketing,
Vol.58, No.3, pp.53-66.
[36] Anderson, J. C. and Gerbing, D. W., 1988, Structural Equation Modeling in
Practice: A Review and Recommended Two Step Approach Psychological
Bulletin, Vol.103, No.3, pp.411-423.
[37] Asano, E., 2007, A public Outreach in Epilepsy Surgery Using a Serial Novel on
Blog: A Preliminary Report, Brain and Development, Vol.29, No.2, pp.102-104.
[38] Bagozzi, R. P. and Yi, Y., 1988, On the Evaluation of Structural Equation
Models, Journal of the Academy of Marketing Science, Vol.16, No.1, pp.74-94.
[39] Bailey, J. E. and Person, S. W., 1983, Development of a Tool for Measuring and
Analyzing Computer User Satisfaction, Management Science, Vol.29, No.5,
pp.519-529.
[40] Barnett, L. A., 1990, Playfulness: Definition, Design, and Measurement, Play and
99
100
101
102
[76] Churchill, G. and Surprenant, C., 1982, An Investigation into the Determinants of
Consumer Satisfaction, Journal of Marketing Research, Vol.19, No.4,
pp.491-504.
[77] Cohen, J. B. and Goldberg, M. E., The Dissonance Model in Post-Decision
Product Evaluation, Journal of Marketing Research, Vol. 7, No. 3, 1970, pp.
315-321.
[78] Cronin, J. J. Jr. and Taylor, S. A., 1992 Measuring Service Quality: A
Re-Examination and Extension, Journal of Marketing, Vol. 56, No. 3, pp.56-68.
[79] Csikszentmihalyi, M, 1988, Society, Culture, and Person: A Systems View of
Creativity, In R. J. Sternberg (Ed.), The Nature of Creativity: Contemporary
Psychological Perspectives, pp.325-339. Cambridge: Cambridge University Press.
[80] Csikszentmihalyi, M., 1975, Beyond Boredom and Anxiety, Jossey-Bass, San
Francisco.
[81] Csikszentmihalyi, M., 1990, Flow: The Psychology of Optimal Experience, New
York: Harper & Row.
[82] Cyr, D., Head, M. and Ivanov, A., 2006, Design Aesthetics Leading to M-Loyalty
in Mobile Commerce, Information & Management, Vol.43, No.8, pp.950-963.
[83] Dabolkar, P. A., Shepard, C. D. and Thorpe, D. I., 2000, A Comprehensive
Framework for Service Quality: An Investigation of Critical Conceptual and
Measurement Issues through a Longitudinal Study, Journal of Retailing, Vol.76,
No.2, pp.139-173.
[84] Davis, F. D., 1989, Perceived Usefulness, Perceived Ease of Use, and User
Acceptance of Information Technology, MIS Quarterly, Vol. 13, No.3,
pp.319-340.
[85] Davis, F. D., 1993, User Acceptance of Information Technology: System
Characteristics, User Perceptions and Behavioral Impacts, International Journal
of Man-Machine Studies, Vol.38, No.3, pp.475-487.
[86] Davis, F. D., Bagozzi, R. P., and Warshaw, P. R., 1989, User Acceptance of
Computer Technology: A Comparison of Two Theoretical Models, Management
Science, Vol.35, No.8, pp.982-1003.
[87] Davis, F.D., Bagozzi, R.P. and Warshaw, P. R., 1992, Extrinsic and Intrinsic
Motivation to Use Computers in the Workplace, Journal of Applied Social
103
104
105
107
108
110
111
[192] Reicheld, F. F. and Sasser, W. E., 1990, Zero Defections: Quality Comes to
Services, Harvard Business Review, Vol.68, No.5, pp.105-110.
[193] Roca, J. C., Chiu, C. M. and Martnez, F. J., 2006, Understanding E-learning
Continuance Intention: An Extension of the Technology Acceptance Model,
International Journal of Human-Computer Studies, Vol.64, No.8, pp.683-696.
[194] Rogers, E. M., 1983, Diffusion of Innovations, Free Press, New York,.
[195] Roldan, J. L. and Millan, A. L., 2000, Analysis of the information systems
success dimensions interdependence: An adaptation of the DeLone & McLeans
model in the Spanish EIS Field, BITWorld 2000. Conference Proceedings.
[196] Rosenbloom, A., 2004, The Blogosphere, Communications of the ACM, Vol.47,
No.12, pp.31-33.
[197] Ryan, J., 1995, A Uses and Gratification Study of the Internet Social
Interaction Site LambdaMOO: Talking with DINOS, Ball State University,
Thesis for Master Degree
[198] Seddon, P. B. and Kiew, M. Y., 1994, A Partial Test and Development of the
DeLone and McLean Model of IS Success, In Proceedings of the International
Conference on Information Systems, pp.99-110, Vancouver, Canada.
[199] Seddon, P. B. and Kiew, M. Y., 1996, A Partial Test and Development of DeLone
and McLeans Model of IS Success, The Australian Journal of Information
Systems, Vol.4, No.1, pp.90-109.
[200] Seddon, P. B., 1997, A Respecification and Extension of the Deleon and McLean
Model of IS Success, Information System Research, Vol.8, No.3, p240-253.
[201] Selnow, G. W., 1988, Using Interactive Computer to Communicate Scientific
Information, American Behavioral Scientist, Vol.32, pp.124-135.
[202] Seyal, A. H., Rahim, M. M., and Rahman, M. N. 2002, Determinants of
Academic Use of the Internet: A Structural Equation Model, Behavior and
Information Technology, Vol.21, No.1, pp. 71-86.
[203] Sheddon, P. B. and Yip, S. K., 1996,An Empirical Evaluation of User
Information Satisfaction (UIS) Measures for Use with General Ledger Accounting
Software, Journal of Information Systems, Vol.6, No.1 , pp. 75-92
[204] Spreng, R. A. and Chiou, J. S., 2002, A Cross-Cultural Assessment of the
113
[216] Trammell, K. D., Tarkowski, A. and Hofmokl, J., 2004, Rzeczpospolita Blogw:
Identifying the Uses & Gratifications of Polish Bloggers, Association of Internet
Researchers annual conference, University of Sussex, England,.
[217] Trawick, I. F. and Swan, J. E., 1980, Inferred and Perceived Disconfirmation in
Consumer Satisfaction, in Marketing in the 80s: Changes and Challenges,
Chicago: American Marketing Association, pp. 97-100.
[218] Trevino, L. K., Webster, J., 1992, Flow in computer-mediated communication,
Communication Research, Vol.19, No.5, pp.539-573.
[219] Tse, D. K., and Wilton P. C., 1988, Models of Consumer Satisfaction Formation:
An Extension, Journal of Marketing Research, Vol.25, No.2, pp.204-212.
[220] Tung, L. L., 2004, Service Quality and Perceived Values Impact on Satisfaction,
Intention and Usage of Short Message Service (SMS), Information Systems
Frontiers, Vol.6, No.4, pp.353-368.
[221] Van der Heijden, H., 2003, Factors Influencing the Usage of Websites: The Case
of a Generic Portal in The Netherlands, Information and Management, Vol.40,
No.6, pp.541-549.
[222] Van der Heijden, H., 2004, User Acceptance of Hedonic Information Systems,
MIS Quarterly, Vol.28, No.4, pp.695-704.
[223] Venkatesh, V. and Davis, F. D., 2000, A Theoretical Extension of the Technology
Acceptance Model: Four Longitudinal Field Studies, Management Science,
Vol.46, No.2, pp.186-205.
[224] Wagner, C. and Bolloju, N., 2005, Supporting Knowledge Management in
Organizations with Conversational Technologies: Discussion Forums, Weblogs,
and Wikis, Journal of Database Management, Vol.16, No.2, i-viii.
[225] Weaver, D., and Brickman, P., 1974, Expectancy, Feedback and Disconfirmation
as Independent Factor in Outcom Satisfaction, Journal of Personality and Social
Psychology, Vol.30, No.3, pp.420-428.
[226] Webster, J. and Martocchio, J. J., 1992, Microcomputer Playfulness:
Development of a Measure with Workplace Implications, MIS Quarterly, Vol.16,
No.2, pp. 201-226.
[227] Webster, J., Playfulness and Computers at Work, Unpublished Doctoral
Dissertation, New York University, New York, NY, 1989.
115
[228] Webster, J., Trevino, K. L. and Ryan, L., 1993, The Dimensionality and
Correlates of Flow in Human-Computer Interactions, Computers in Human
Behavior, Vol.9, No.4, pp.411-426.
[229] Wellman, B. and Gulia, M., 1999, Virtual Communities as Communities: Net
Surfers dont Ride Alone, In Kollock, P. and Smith, M.A. (Eds.), Communities in
Cyberspace, pp167-194. NY: Routledge.
[230] Westbrook, R. A. and Reilly, M. D., 1983, Value-percept Disparity: An
Alternative to the Disconfirmation of Expectation Theory of Consumer
Satisfaction, Advances in Consumer Research, Vol.10, pp.256-261.
[231] Westbrook, R. A., 1980, Intrapersonal Affective Influences on Consumer
Satisfaction with Products, Journal of Consumer Research, Vol.7, No.1,
pp.49-54.
[232] Westbrook, R. A., and Oliver R. L., 1981, Developing Better Measures of
Consumer Satisfaction: Some Preliminary Result, in Advance in Consumer
Research, Kent B. Monroe, Ed. Ann Arbor, MI: Association for Consumer
Research, pp.94-99.
[233] Wu, G., 1999, Perceived Interactivity and Attitude toward Website, Paper
presented at Annual Conference of American Academy of Advertising, FL:
University of Florida, pp.254-262.
[234] Wu, J. H., Wang, Y.M., 2006, Measuring KMS success: A Respecification of the
DeLone and McLeans Model, Information & Management, Vol.43, No.6,
pp.728-739
[235] Yi, Y., 1990, A Critical Review of Consumer Satisfaction, in V. A. Zeithmal
(ed.), Review of Marketing American Marketing Association, Chicago, pp.68-123
[236] Yu, J., Ha, I., Choi, M. and Rho, J., 2005, Extending the TAM for a
T-Commerce, Information & Management, Vol.42, No.7, pp.965-976.
[237] Zeithaml, V. A., 1988, Consumer Perceptions of Price, Quality, and Value: a
Means-End Model and Synthesis of Evidence, Journal of Marketing, Vol.52,
No.3, pp.2-22.
[238] Zmud, R. W., 1978, An Empirical Investigation of the Dimensionality of the
Concept of Information, Decision Sciences, Vol.9, No.2, pp.187-195.
116
3.
[239] Asyikin, N., 2003, Lesson in Community Buliding: an Inquiry into the role of
Weblogs in online community building, Available at
http://www.permanenthiatus.net/thesisblog/prop.html
[240] Berkman Center for Internet and Policy, Harvard Law School, 2005, What
Makes a Weblog a Weblog?, Available at
http://blogs.law.harvard.edu/whatMakesAWeblogAWeblog.
[241] iResearchhttp://www.iresearch.com/
[242] LEXUShttp://blog.yam.com/lexusleader
[243] Marketing Term.comhttp://www.marketingterms.com/dictionary/blog/
[244] Nardi, B., Schiano, D. and Gumbrecht, M., 2004, Blogging as Social Activity, or,
would you let 900 Million People Read your Diary?, Proceedings of Computer
Supported Cooperative Work 2004, Available at
http://home.comcast.net/%7Ediane.schiano/CSCW04.Blog.pdf
[245] Rafaeli, S. and Sudweeks, F., 1997, Networked Interactivity, Journal of
Computer Mediated Communication, Vol.2, No.4, Available at
http://jcmc.indiana.edu/vol2/issue4/rafaeli.sudweeks.html
[246] Technorati, About Technorati, Available athttp://www.technorati.com/about
[247] Wikipedia, Blog, Available athttp://en.wikipedia.org/wiki/Blog
[248] Winer, D., 2003, What makes a Weblog a Weblog?, Available at
http://blogs.law.harvard.edu/whatMakesAWeblogAWeblog
[249] 2004Blog
http://jedi.z6i.org/blog/
[250] Merriam-Webster Online http://www.webster.com/info/04words.htm
[251] 2005
http://www.libertytimes.com.tw/2005/new/nov/23/today-p3.htm
[252] http://www.ectimes.org.tw/readpaper.asp?id=8975
117
(2004)
(2004)
Blog
1.Blog
2.Blog
3.Blog
1. Blog
2. Blog
(2005)
(2005)
1. Blog Blog
2. Blog
3. Blog
1. Blog
2. Blog
3. Blog
1.
2.
Blog
1. Blog
2. Blog
(2005)
(2005)
1. Blog
2.Blog
2.
(2005)
(2005)
118
3. Blog
1. Blog
2. Blog
(2005)
(Blog)
(2005)
1. Blog
Blog 2. Blog
3. Blog
(2005)
(2005)
Weblog Blog
(2005)
(2005)
Blog
(2006)
Blog
Blog
Blog
(2006)
Blog 1. Blog
2. Blog
Blog
BSP
Blog
(2006)
Blog
Blog
Blog
119
TAM
Blog
Blog
Blog Blog
Blog
(2006)
(2006)
(2006)
120
Bhattacherjee(2001a)
122 (
)
ECTTAM
Bhattacherjee(2001b)
Online Brokerage
ECTTAM
McKinney et al(2002)*
Web Site
568
ECT
()
Khalifa & Liu(2002)
131
121
ECT
Bhattacherjee &
Premkumar (2004)
End-User
Computing
131
ECT
Hsu et al (2004)
WWW
235 WWW
WWW
ECT
WWW
WWW
Cheung & Limayem
(2005)
505
ECT
()
Lin et al (2005)
254
ECT
Chiu et al (2005)*
e-Learning
183
122
ECT
Hsu et al (2006)
PChome
201
ECTTPB
Thong et al (2006)
811
ECT
Roca et al (2006) *
e-Learning
172 e-Learning
e-learning
123
ECTTAM
ECT
Hong et al (2006)
1826
TAM
Extended ECT
He & Wei(2006)
KMS
ECT
Social Capital
Theory(SCT)
()
Hung et al(2007)
142
IS
* ECT
ECT
124
ECT
()
Agarwal &
Prasad(1997)
73
MBA
Agarwal &
Prasad(1998a)
175
MBA
Agarwal &
Prasad(1998b)
CONFIGURATOR
76
408
125
(IT
)
(
)
0.31
-0.27
0.29
0.19
0.49
0.34
0.48
0.47
0.46
0.25
0.34
0.42
0.70
0.37
0.22
0.39
0.43
0.47
0.42
408
Chen et al (2002)
B2C
253
OH et al(2003)
211
105
126
0.72
0.45
0.40
0.11
0.33
0.28
0.44
0.55
0.32
0.28
0.30
0.77
0.82
0.41
0.23
0.38
0.25
0.20
0.36
0.35
0.27
0.30
0.52
0.17
0.16
0.43
0.243
0.86
Blog
Blog
Blog 10
2007/03/06
()
http://misnkfust.spaces.live.com/
0935340969
E-mailmisnkfust@gmail.com
Blog
1. Blog
2. Blog
3. Blog(Comment)
4. Blog
127
Blog
1.
2.
15
4.
//
()
()
//
/ __________
5.
1 ~ 3
3 ~ 5
5 ~ 7
7 ~ 9 9
6.
7. ()
6
7 ~1
1 ~2
2 ~3
Blog
1.
Blog ()
Xuite
2.
Blog ( Blog )
0.5
0.5 ~1
6 ~12 1 ~1.5
2 ~3
3
3.
1 ~3
1.5 ~2
4 ~6
2 ~2.5
Blog
4.
Blog
0 ~ 1
5.
2 ~ 4
~ 1
2 ~ 3
7.
15
1 ~ 2
Blog ()
___________
Blog
8.
10 ~ 15
Blog
6.
5 ~ 10
129
()
130
Blog
Blog
Blog
Blog ()
Blog
(Blog
)
Blog
Blog
Blog
Blog
Blog
BBS
Blog
Blog
Blog
(BBS ) Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog (
)
Blog
Blog
Blog Blog
Blog Blog
Blog Blog
Blog Blog
Blog
Blog
Blog
Blog
Blog
Blog
Blog
131
_________________________
Email________________()
____________________()
()__________________ ()
_________________________
!!
132