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1
7

13
1.114
1.218
1.322
23

29
2.129
2.232
2.336
2.441

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42

51
3.151
3.258
3.363
64

71
4.171
4.280
4.383
4.488
89

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97
5.197
5.2104
5.3112
5.4117
5.5122
123

129
6.1129
6.2135
6.3143
6.4148
150

157

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Baudrillard

truth
claims

disintegrationdeconstruction
decompositiondisplacement

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differencedisappearance
discontinuitydisjunction
decentrementdedefinition
demystificationdetotalization
delegitimation
master narratives

cannibalization
unreadable
unmappableuntotalizing

mediationpiece

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millot

internalizationexternalization

colonization

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dilemma

segment, target,
position; STPfragment,
select, announce; FSA

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god of the gaps

1. Bocock, Robert, Consumption, (London: Routledge, 1993).

2. Business Week, Marketing Power Plays: How the Wolrds Most Ingenious
Marketers Reach the Top of Their Game, (McGraw-Hill, 2006).

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3. C.K. Prahalad, and M.S. Krishnan, The New Age of Innovation: Driving
Cocreated Value Through Global Networks, (McGraw-Hill, 2008).
4. David Hesmondhalgh, The Cultural Industries. (SAGE Publications Ltd,
2002).
5. David, Cravens, Piercy, Strategic Marketing, 8e, (McGraw-Hill, 2006).
6. Dennis McCallum, The Death of Truth: Whats Wrong With Multiculturalism,
the Rejection of Reason and the New Postmodern Diversity, (Bethany House,
1996).
7. Francis J. Kelly, III, and Barry Silverstein, The Breakaway Brand: How Great
Brands Stand Out, (McGraw-Hill, 2005).
8. Hartley, R.F., Management Mistakes and Successes, 7e. (John Wiley & Sons,
2003).
9. Marc Gob, Brandjam: Humanizing Brands Through Emotional Design, (St
Martins Pr, 2006).
10.Mike Featherstone, Consumer Culture and Postmodernism, 2e, (SAGE
Publications Ltd, 2005).
11.Millman, Debbie, and Heller, Steven, How to Think Like a Great Graphic
Designer, (St Martins Pr, 2007).
12.Richard Appignanesi, and Chris Garratt, Introducing Postmodernism, 3e,
(Naxos Audiobooks, 2005).
13.Robert J. Barbera, The Cost of Capitalism:Understanding Market Mayhem
and Stabilizing Our Economic Future, (McGraw-Hill, 2009).
14.Storey, John, Cultural Consumption and Everyday Life, (London: Arnold,
1999).

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15.Vogel, Entertainment Industry Economics: A guide for financial analysis, 6e,

(Cambridge University Press, 2007).
16.Zygmunt Bauman, Work, Consumerism and the New Poor, (McGraw-Hill,
2005).

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1.1

PrahaladN=1R=G
GOOGLEFACEBOOKEBAY
AMAZONSTARBUCKSN=1
APPLEIPOD
MATSUSHITA
SAMSUNGINVENTEC

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1.1

DELL

DELL
built-to-order, BTO

DELL
ZARA
LVSOUTH-WESTTIFFANYWALMART

balanced scorecard, BSC

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17

ZARA
ZARA

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1.1

1.2

ZARA

ZARA

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19

DELL

DELLHPHPWAL-MART

HPSOUTH-WEST
WAL-MARTDELL

GORE-TEX

outside-in
inside-outspanning1.2

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initiatives
APPLE
IPODITUNES

ZARA

QUINTILES

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1063394
(02)2705-5066
(02)2706-6100
01068953

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wunanwunan.com.tw

2011 1 0
250

/ . .
, 2011.10

ISBN 978-986-6098-26-0
1. 2.
496.5

100017140

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