Entrepreneur

Make Your Mark: Branding Is About What You Say, Not How You Say It

It can be funny or serious, but your brand has to be authentically you.
Source: Eric Ray Davidson

“To hell with facts! We need stories!” 

-- Ken Kesey

In case you haven’t noticed, storytelling has gotten a lot more fun. We can thank social media and a younger generation for a lot of this newfangled funny business -- memes,

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur5 min readEntrepreneurship
Minted Grew From a Stationery Brand to a Global Design Platform. Here's How.
By listening to her community and reacting quickly, Mariam Naficy built a business bigger than her wildest visions.
Entrepreneur3 min read
After A Family Tragedy, I Finally Learned How To Balance My Work Life
Jung Lee, founder of events production-and-design firm Fête, writes about the moment she learned to create a stronger support system.
Entrepreneur2 min read
6 Ways to Achieve Perfect Work-Life Balance
“Google calendars truly are amazing -- we block out hours on them to create the free time and head space we need as cofounders. From ‘No-Plans Wednesday’ nights to daily lunch and work blocks, we use organization to create balance. Also, did you know