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    The Power of Social Customer Service

    Taking to social media to address customer service issues is a great opportunity for brands.
    by Paula Andruss Jan 01, 2013 2 minutes
    Source: Girls Guide to Social Media

    When Brie Weiler Reynolds noticed that her customers were discussing their service concerns on social media networks, she realized her company had better start responding to them there as well.

    "We started getting comments and questions from people on LinkedIn and Facebook," says Reynolds, director of content and social media for , a Boulder, Colo.-based

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