The Right Way to Adjust Your Prices
Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
"What the hell is going on with your pricing?" my colleague asked during a once-over of a proposal I was about to send out. I began to stutter an apology. I knew my pricing had been too high. But then ⌠the shocker: "Honey, your pricing is way too low."
Too low? Bollocks. This is what
