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    When to Hire a Design Firm to Get Your Logo Just Right

    Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
    by Jason Ankeny Apr 01, 2013 2 minutes

    When Emmanuel Verstraeten decided to expand the culinary philosophy behind his Michelin-starred New York City eatery Rouge Tomate to create SPE Certified, he knew he needed the . Not just for aesthetic purposes, either: SPE Certified, a certification startup championing nutritious but delicious dining, needed a symbol that could integrate seamlessly into clients' menus and identify those dishes that adhere to the program's seal of approval for fit foodies.

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