Entrepreneur

The Bright Side of Negative Thinking

Despite what we're often told, positive thinking may not be conducive to meeting one's goals. In fact, you're probably better off visualizing obstacles.
Gabriele Oettingen

At least since 1952, when Norman Vincent Peale’s The Power of Positive Thinking was published, Americans have been inundated with the notion that the path to success can be smoothed by accentuating the positive. In this cult of optimism, one must keep one’s eyes on the prize and not let negative waves interfere, and all forms of positive thinking are cast as inherently helpful.

Gabriele Oettingen wasn’t buying it. The psychology professor at New York University and the University of Hamburg spent more than 20 years testing her contention that “starry-eyed dreaming isn’t all it’s cracked up to be.” 

As it turns out, dreamers are not often doers. Oettingen’s new book, (Current), introduces a seemingly more realistic way of visualizing the

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur3 min read
Making the Midlife Leap
Sometimes, building the life you want requires a big risk. That’s what Keri Gardner realized when she cashed in $100,000 of her retirement savings to buy a franchise. It was November 2020, and she had just been laid off from her executive role at a h
Entrepreneur5 min readCorporate Finance
How to Build the Next Huge Thing
Want to start, fund, and sell a major company? Spencer Rascoff has some advice on that—because he’s seen it from all sides. As a founder, he first cofounded the travel-booking site Hotwire, which he sold to Expedia. He then cofounded Zillow, which he
Entrepreneur9 min readPopular Culture & Media Studies
15 Side Hustles You Never Knew Existed
If you don’t get squirmy around creepy-crawlies, try breeding insects! Crickets, Dubia roaches, and mealworms are all easy to cultivate, and lizard-owners never stop needing to feed their reptiles. Jeff Neal learned this in 2016, when he bought his d

Related Books & Audiobooks