Inc.

WHY DYSLEXIA BECAME THE SECRET TO MY SUCCESS

Matt Keiser, founder of the digital direct-marketing firm LiveIntent, learned in kindergarten that he was dyslexic. While Keiser says it sucked during school, he now credits his condition with giving him the tools he uses every day to grow his business.

I WAS IDENTIFIED AS A poor performer and disruptive to class in kindergarten. My grandfather, a psychoanalyst, couldn’t understand why. Then we found out why: dyslexia. I have very poor visual memory—it took me two years to learn the alphabet.

Dyslexics learn to

You’re reading a preview, subscribe to read more.

More from Inc.

Inc.1 min read
A Business Built to Last
After more than three decades, Don Vultaggio, 72, is still excited to go to work every morning at the Woodbury, New York, headquarters of Arizona Beverages, which he co-founded in 1992. Today, the company reportedly brings in $3 billion in annual rev
Inc.2 min read
Inside the Crystal Ball
Insider Expert advice from Inc.’s inner circle Mark Daniel, managing partner of the investment firm Digital, is searching for the founders who will shape the future. As a teen in Nashville, Mark Daniel routinely skipped going to parties, choosing to
Inc.4 min read
Pacific
Home to Silicon Valley, Sand Hill Road, and California’s economy—equivalent to the world’s sixth-largest country’s—the West Coast is a magnet for entrepreneurs. It boasted the second-highest median growth rate of any region, at 163 percent. No fewer

Related