Everand Logo

Welcome to Everand!

  • Inc.

    IS THE PRICE RIGHT?

    Think you know what to charge your customers? Because the rules are changing
    by COELI CARR Nov 30, 2016 2 minutes
    PRICE CHECK ON AISLE 5 The concept of a list price is becoming less meaningful—and consumers are getting wary of web pricing tactics.

    IN THE STOCK MARKET, PRICE reflects all the available information about any equity, says the efficient-markets theory. For other products, it’s getting ever more complicated. “List price” is dead. Dynamic pricing algorithms spew myriad tags for the same product over days or even hours. How can you get to the right price for your

    You’re reading a preview, subscribe to read more.

    More from Inc.

    Inc.2 min read
    Family Office
    The most stressful part of Pistola founder Grace Na's day isn't what you'd expect for the founder of a denim company with 40 employees and a factory right in Los Angeles. It's placing a lunch order for her head of tech and pattern and her head financ
    Inc.26 min read
    How They Stay On Top
    Karen Robinovitz & Sara Schiller Stirring Up Hope in Unexpected Places Co-founders of the Sloomoo Institute TWO things helped Karen Robinovitz, 52 (near right), and Sara Schiller, 53, overcome the most devastating periods in their lives: friends and
    Inc.3 min read
    Think Liberally and Deliberately
    IN 2019, MY COMPANY had about 40 full-time employees; it was growing just fine, but I was in search of inspiration. I read one of Bill Gates's year-end recaps in which he reflected on his achievements over the previous year. He wrote about his pencha

    Related Books & Audiobooks