Fast Company

11–16 | ALIBABA, TENCENT, XIAOMI, BBK ELECTRONICS, HUAWEI, DALIAN WANDA FOR RAMPING UP THE PACE FOR THE WORLD

In October, Steven Spielberg, the highest-grossing film director of all time, traveled to Beijing for a meeting with Jack Ma, China’s second-richest man and the cofounder of Alibaba, one of the most valuable internet companies in the world’s second-largest economy. Together, they inked a deal that gives Spielberg’s Amblin Entertainment production company the financial backing of the e-commerce giant, along with its marketing savvy and substantial distribution power—the elusive keys, in other words, to making a truly global blockbuster.

Ma, a film buff who reportedly loves The Godfather and calls Forrest Gump his hero, had circled Hollywood for some years, and even committed $1.5 billion to a film fund that helped bankroll and market Star Trek Beyond and Mission: Impossible—Rogue Nation, but this was his first direct alliance. At a press conference announcing the deal, the titans, dressed alike in dark suits with cups of tea between them, heaped praise on each other. “I never thought in my life I’d see this legendary master,” Ma told the crowd in Beijing, while touting the “cultural bridge” they were

You’re reading a preview, subscribe to read more.

More from Fast Company

Fast Company2 min readPopular Culture & Media Studies
Finding Your People
THE DESIRE TO FEEL SUPported, included, and in community with others, online or IRL, is universal. But many huge social media apps today seem more adept at making users feel on the outs—or worse. Algorithmic and content-moderation changes at X (forme
Fast Company2 min readRobotics
Automating Dirty And Dangerous Work
THERE'S A long history of robots taking jobs that humans resent, resist, or outright fear. But a new crop of bots is tackling tasks that even machines might calculate to be out of their theoretical comfort zones. Gecko Robotics has been deploying its
Fast Company1 min read
39 sol De Janeiro
The company has also stayed true to its global audiences' tastes, proving wrong those who warned early on that its scents were too sweet and would turn off premium customers. “Authenticity is our approach to everything,” says founder and CEO Heela Ya

Related Books & Audiobooks