Bloomberg Businessweek


In exchange for a few hundred bucks and a little blood, Habit will tell you what to eat

First, the shake: At 950 calories, 61 grams of fat, 20g of protein, and 75g of sugars in just 14 ounces of fluid, it’s the centerpiece of the starter kit for Habit LLC, a new individualized nutrition company. It’s also a beast. Even tackling it after a 10-hour fast, as instructed, I have a hard time getting it all down.

Joshua Anthony, founding chief science

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