Bloomberg Businessweek

BETTER DIETING THROUGH CHEMISTRY

In exchange for a few hundred bucks and a little blood, Habit will tell you what to eat

First, the shake: At 950 calories, 61 grams of fat, 20g of protein, and 75g of sugars in just 14 ounces of fluid, it’s the centerpiece of the starter kit for Habit LLC, a new individualized nutrition company. It’s also a beast. Even tackling it after a 10-hour fast, as instructed, I have a hard time getting it all down.

Joshua Anthony, founding chief science

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek3 min readTech
Learning To Mend The Robots
In a former Pratt & Whitney jet-engine-testing facility, a canary-yellow robotic arm is rotating above a table. An instructor taps on a tablet, and the arm shifts to move in a different direction. The demonstration is part of a tour of a new robotics
Bloomberg Businessweek4 min read
Europe’s Far Right Unites, or Tries to
Angelo Ciocca of Italy’s League party is in the European Parliament’s plenary chamber in Strasbourg, France, railing against the European Union’s “crazy, criminal project” to admit Muslim Turkey. Never mind that the body minutes earlier has called fo
Bloomberg Businessweek7 min read
All the Action Is in Bogotá
The city is awash in refugees, plots, and counterplots from Colombia’s troubled neighbor, Venezuela