IN YOUR EAR
Why companies from Casper to Prudential are creating their own branded podcasts
by Jeff Beer
Apr 17, 2017
1 minute
As podcasting grows—57 million Americans tuned in to at least one a month last year, up 23% from 2015—so do the marketing opportunities the medium presents. Moving beyond simply sponsoring a few episodes (“Mail . . . kimp?”), brands such as
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