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For Sale: Cult Shoes, Never Worn

Twenty years after the Heaven’s Gate suicides, you can buy the victims’ discontinued Nike sneakers, with a big markup.
Dick Joslyn, former member of the Heaven's Gate cult, displays his black Nike sneakers at a news conference on April 18, 1997 in San Diego. Joslyn said the shoes were worn by the 39 cult members, who all committed suicide because of the shoe company's motto, "Just Do It."
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What’s the proper dress code for a mass suicide? Obviously, the occasion calls for some level of formality, but one doesn’t want to overdress. It’s a death ritual, not a fashion show.

Twenty years ago, the Heaven’s Gate UFO cult chose health goth. Considering the current athleisure trend, it was a remarkably fashion-forward choice. When the bodies of 39 members were found in a suburban mansion in San Diego, they were wearing matching outfits: heads shaved, bodies covered in purple shrouds, black shirts and sweatpants, patches

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