NPR

The Millennial Obsession With Self-Care

Why are millennials so dedicated to self-care, while their parents are considerably more averse to the phenomenon?
When it comes to millennials, it's likely no surprise that the generation that takes advantage of the Internet the most is also the generation that devotes the most time and money to the $10 billion self-care industry.

There is one generation that has been consistently defined by its obsessions: avocado toast, memes, Harry Potter ... and self-care. They are often perceived as entitled snowflakes, but millennials might be the generation of emotional intelligence.

Self-care existed millennials did. saw it as a way to make people more honest citizens who were more likely to care for others. In her 1988 book, , Audre Lorde wrote that "caring for

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