Fast Company

STEERING UBER FORWARD

Bozoma Saint John

Chief brand officer, Uber

During her three years as head of global consumer marketing for Apple Music, Bozoma Saint John used her branding prowess to tap into powerful partnerships (see: an ad that featured Taylor Swift falling off

You’re reading a preview, subscribe to read more.

More from Fast Company

Fast Company1 min read
29 hopper
IN A SEA OF NEARLY IDENTICAL WEBSITES from online travel giants, Hopper stands out by offering booking tools with a twist. The mobile-first booking platform, which covers everything from flights and hotels to car and home rentals, offers such user-fr
Fast Company1 min read
46 uncommon
WHEN ELECTRONIC ARTS NEEDED TO REBR AND ITS $2 BILLION soccer vedio game FIFA after a financial dispute with the global sport's governing body, it tapped the London-based agency Uncommon for the job—perhaps the most daunting marketing challenge of la
Fast Company2 min readRobotics
Automating Dirty And Dangerous Work
THERE'S A long history of robots taking jobs that humans resent, resist, or outright fear. But a new crop of bots is tackling tasks that even machines might calculate to be out of their theoretical comfort zones. Gecko Robotics has been deploying its

Related Books & Audiobooks