Why a Thriving Business Decided to Expand -- by Buying Into Two Franchises
The family behind a landscape company decided to go wider, not deeper, by investing in two different franchise systems.
Last year, of Lexington, Ky., celebrated a milestone that not a lot of businesses get the chance to brag about: its 175th anniversary. But it wasn’t long ago that all that history was boxing the family-owned brand in. The Hillenmeyers wanted to expand -- offering not just landscaping but a full range of lawn-care services. However, efforts to offer new services only confused
