Adventure Rally draws riders and generates profit for motorcycle magazine publisher
by Charles Fleming, Los Angeles Times
Oct 13, 2017
2 minutes
Most motorcycle industry veterans are painfully aware that their business model is broken.
New riders are not coming into the sport as fast as old riders are aging out of it.
Bonnier Motorcycle Group, which publishes 11 moto-centric titles including Cycle World, Motorcyclist and Dirt Rider magazines, sponsors several events a
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