India Today

Go green in style

These homegrown online ventures are bent on promoting sustainable and environment friendly fashion.

Jute jargon

While studying in Iowa, USA, Samriddh Burman, 30, felt the need to do something positive for the planet. His family had been in the jute business for many years and therefore he picked this eco friendly natural fibre, the eponymous burlap, as his medium for making a statement.

"I was aware of the true potential of jute, often seen as a

You're reading a preview, sign up to read more.

More from India Today

India Today8 min read
Battle for Bengal
Last March, as the BJP wrested Tripura from the Left, its leaders and workers rejoiced over the march of the party in 21 of India's 29 states, but party president Amit Shah cautioned against complacency. "Jab tak Odisha, West Bengal aur Kerala mein B
India Today2 min read
Glasshouse
Nickname Calling West Bengal chief minister Mamata Banerjee recently refused to take Prime Minister Narendra Modi's phone calls on cyclone Fani and called him Expiry Babu'. Modi, in turn, called her Speed-breaker Didi'. Behind this name-calling is th
India Today1 min read
The Jodhpur stakes
Many think the Congress fielded a novice from the wrong seat when CM Ashok Gehlot's son, Vaibhav, 39, stood against Narendra Modi-Amit Shah favourite Gajendra Singh Shekhawat, 51, in Jodhpur, which finished polling on April 29. But Gehlot Sr came to