NPR

From Brown Rice To Tofu, How 'Hippie Food' Became American Cuisine

Much of the food introduced by the counterculture in the 1960s and '70s still influences what we eat today, food reporter and author Jonathan Kauffman says.
"Hippie Food," by Jonathan Kauffman. (Robin Lubbock/WBUR)

Much of the food that was introduced to Americans by the counterculture in the 1960s and ’70s still influences what we eat today, food reporter and author Jonathan Kauffman says.

Here & Now‘s Jeremy Hobson talks with Kauffman (@jonkauffman) about “Hippie Food: How Back-to-the-Landers, Longhairs, and Revolutionaries Changed the Way We Eat.”

  • Scroll down to read an excerpt from “Hippie Food”

Interview Highlights

On the origins of the hippie food movement

“It was sort of a funny patchwork cuisine that took ideas and ingredients from the health food movements from Southern California of the 1930s to the 1950s, from macrobiotics, which was a philosophy and diet introduced to America by George Asawa that was basically a Japanese peasant diet with a sort of spiritual bent. And then the counterculture’s own ideas about politics and how eating could be a political act. And then they

You’re reading a preview, subscribe to read more.

More from NPR

NPR3 min read
Floods In Southern Brazil Kill At Least 75 People Over 7 Days
Massive floods in Brazil's southern Rio Grande do Sul state have killed at least 75 people over the last seven days, and another 103 were reported missing, local authorities said Sunday.
NPR2 min read
Mystik Dan Wins The Kentucky Derby By A Nose
In a close finish, Mystik Dan won the Kentucky Derby by a horse's nostril over Sierra Leone. Contenders waited with bated breath in the seconds before the official decision was made. The thoroughbred had entered the race with 18-1 odds — a longshot c
NPR2 min readWorld
Ukraine's Zelenskyy Calls God An "Ally" Against Russia In Orthodox Easter Message
President Volodymyr Zelenskyy urged Ukrainians in an Easter address to be united in prayer and called God an "ally" in the war with Russia.

Related Books & Audiobooks