NPR

The 'IKEA Effect' — And Getting Kids To Eat Their Veggies

What can Swedish furniture teach us about getting kids to eat their veggies? Cognitive scientist Tania Lombrozo considers new research on the "IKEA effect."
Source: Inga Kjer

A couple of years ago, at the peak of my children's reluctance to eat vegetables, I decided to try an experiment.

When the kids arrived home from daycare one afternoon, I had bowls of colorful vegetables cut up and ready to go: crunchy red and yellow peppers, bushy little florets of broccoli, tomatoes and mushrooms and olives. I gave them each a cheese pizza base to "decorate" for dinner, and they gleefully complied. My older daughter made a face with olive eyes, broccoli hair, and a bright, red-pepper mouth. My younger daughter loaded on veggies by the fistful.

It felt like a parenting win! And I smugly patted myself on the back as the pizzas cooked in the oven, as we inhaled that toasty pizza smell, and as we sat down to eat. And I kept patting myself

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