Everand Logo

Welcome to Everand!

  • Los Angeles Times

    Political campaigns will run more digital ads this year than ever. Here's how they'll find you

    by Christine Mai-Duc, Los Angeles Times Mar 27, 2018 4 minutes

    There was plenty of outrage to go around last week following revelations that Facebook data on some 50 million users were used to allegedly build profiles of voters, serve them tailor-made ads and try to help President Donald Trump get elected.

    While the backlash was fierce against Cambridge Analytica, the firm accused of deploying the ill-gotten data, some of the discussion missed the point. The trove of data on which the firm relied, providing everything from a user's relationship status to their education history, is increasingly being used by political campaigns and candidates to target voters.

    Most people are familiar with this phenomenon: You browse the web for a pair of sneakers and suddenly the shoes are following you

    You’re reading a preview, subscribe to read more.

    More from Los Angeles Times

    Los Angeles Times5 min read
    There's A New Highly Transmissible COVID-19 Variant. Could FLiRT Lead To A Summer Uptick?
    Two new COVID-19 subvariants, collectively nicknamed FLiRT, are increasingly edging out the winter's dominant strain ahead of a possible summer uptick in coronavirus infections. The new FLiRT subvariants, officially known as KP.2 and KP.1.1, are beli
    Los Angeles Times3 min read
    Alleged Violin Thief Also Robbed A Bank, Prosecutors Say, With Note That Said 'Please' And 'Thx'
    LOS ANGELES — The violins were expensive — and very, very old. They included a Caressa & Francais, dated 1913 and valued at $40,000. A $60,000 Gand & Bernardel, dated 1870. And a 200-year-old Lorenzo Ventapane violin, worth $175,000. For more than tw
    Los Angeles Times2 min readWorld
    Facing A 'National Emergency,' South Korea President Urges Citizens To Have More Babies
    SEOUL, South Korea — South Korean President Yoon Suk Yeol announced this week that he would create a new government ministry to tackle the country's low birth rate, which he called "a national emergency." The ministry will serve as a specialized "con

    Related Books & Audiobooks