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  • Los Angeles Times

    A closer look at the technology inside the 2018 World Cup soccer ball

    by Kevin Baxter, Los Angeles Times May 22, 2018 3 minutes

    HERZOGENAURACH, Germany - To design the most technologically advanced World Cup ball in history, Adidas had to go back to a time when TV transmissions were mostly in black and white, soccer balls were made from heavy, unforgiving leather and chips were something you put in cookies, not sports equipment.

    The first time a World Cup game was played with an Adidas ball was 1970. The black and white pentagon panels of that product, the Telstar Elust, became synonymous with

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