Is Will Smith, Nicky Jam, Diplo And Era Istrefi's World Cup Anthem Good? Who Cares?

The song joins a legacy of tepid songs required to accomplish too much in too little time.
Will Smith at the 70th annual Cannes Film Festival on May 23, 2017 in Cannes, France. The actor and rapper joined Nicky Jam and Era Istrefi on a Diplo-produced anthem for the 2018 World Cup. Source: Tristan Fewings

"We've been waiting for this all year," raps Will Smith on the new, once-every-four-years World Cup anthem "Live It Up," released last night. The song, produced by sonic globe-miner Diplo, with singer Nicky Jam in the lead artist spot and featuring vocals from Era Istrefi is... fine. It's. As a colleague wisely observed, "If this was written by artificial intelligence, I wouldn't be surprised."

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