Fast Company

Daring to Scale—Downward

Universal Standard gained a cult following for its plus-size clothing. It’s now pushing into smaller sizes, upending the industry and testing its fan base.
Universal Standard cofounders Alexandra Waldman (left) and Polina Veksler want to bring down the barriers between plus- and straight-size clothing.

Consider the pencil skirt, a wardrobe staple for working women. The ideal version should sit snugly at the waist, hug the hips, and taper down to the wearer’s knees, while still allowing her enough room to stride (rather than waddle) across a boardroom. A good pencil skirt, in other words, requires the right fit, which is precisely what’s bedeviling Alexandra Waldman on a recent morning at the New York headquarters of upstart fashion brand Universal Standard.

The company’s cofounder and creative director is scrutinizing a line of seven models, sizes 6 to 32, all wearing a version of a black pencil skirt with an elegant geometric pattern. “The width needs to be wider on the size 6 so she can walk comfortably,” Waldman says, making notes for the factory, which will start producing the garment in a week. “The pattern is bunching up on size 18. What can we do to flatten it?”

Most brands determine the fit of a piece of clothing on a single model, and then simply increase or decrease it

You’re reading a preview, subscribe to read more.

More from Fast Company

Fast Company1 min read
46 uncommon
WHEN ELECTRONIC ARTS NEEDED TO REBR AND ITS $2 BILLION soccer vedio game FIFA after a financial dispute with the global sport's governing body, it tapped the London-based agency Uncommon for the job—perhaps the most daunting marketing challenge of la
Fast Company12 min read
08 for Whom The Bell Tolls
FOR SHOWING THE WORLD THAT TACOS ARE A STATE OF MIND NO ONE REALLY KNOWS who first came up with the idea of Taco Tuesday. One of the earliest references can be found in a newspaper ad for El Paso, Texas's White Star Cafeteria from Monday, October 16,
Fast Company1 min read
MIC Bonus: 10 More Lists Culled From This Year's Top 50 Most Innovative Companies
*Company names are otherwise subject to Fast Company style in the Top 50 and Top 10 Trends lists ■

Related Books & Audiobooks