Everand Logo

Welcome to Everand!

  • The Atlantic

    Why the Space Force Is Just Like Trump University

    The gap between the hype and the reality of the proposed new branch of the military makes the project almost entirely an exercise in misleading branding.
    by David A. Graham Aug 10, 2018 3 minutes
    Source: Susan Walsh / AP

    Late Thursday morning, after playing a round of golf and firing off an angry missive about the Russia investigation, Donald Trump wrote this:

    The tweet is a perfect synecdoche for the program in question: short, punchy, and memorable, but ultimately substance-free. The Space Force and the White House’s rollout for it are the most focused exercises in Trumpian branding the nation has seen since the president took office, a project reminiscent of Trump University. Trump is selling the public one idea—a glitzy, pathbreaking

    You’re reading a preview, subscribe to read more.

    More from The Atlantic

    The Atlantic3 min read
    They Rode the Rails, Made Friends, and Fell Out of Love With America
    The open road is the great American literary device. Whether the example is Jack Kerouac or Tracy Chapman, the national canon is full of travel tales that observe America’s idiosyncrasies and inequalities, its dark corners and lost wanderers, but ult
    The Atlantic6 min read
    There’s Just One Problem With Gun Buybacks
    One warm North Carolina fall morning, a platoon of Durham County Sheriff’s Office employees was enjoying an exhibit of historical firearms in a church parking lot. They were on duty, tasked with running a gun buyback, an event at which citizens can t
    The Atlantic8 min readAmerican Government
    The Return of the John Birch Society
    Michael Smart chuckled as he thought back to their banishment. Truthfully he couldn’t say for sure what the problem had been, why it was that in 2012, the John Birch Society—the far-right organization historically steeped in conspiracism and oppositi

    Related Books & Audiobooks