What's Meat, Anyway? Missouri Label Law Says It Comes From An Animal; Some Disagree
A state law prohibits plant-based products like soy deli strips from packing descriptors like "roast beef style" or "meaty." The ACLU and others are suing.
by Emily Sullivan
Aug 29, 2018
2 minutes
Do most consumers know that imitation meat products like "ground beef style" veggie burgers don't actually contain beef? Lawmakers in Missouri say, maybe not.
The state passed a bill in May saying only products that come from slaughtered, once-breathing animals can be marketed as meat. Specifically, they define meat as something "derived from harvested production livestock or poultry."
Under the law, plant-based products can't be
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