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    Budapest comes alive

    Jun 08, 2017 4 minutes

    In the 2014 hit song Budapest, British artist George Ezra describes the city as a “hidden treasure chest”. Soon enough, that treasure chest of specialty coffee coffee shops, historic pubs, thermal baths, royal palace, and vibrant night life will be on display when the international coffee community unites for World of Coffee (WOC) and the World Coffee Championships.

    The Hungarian capital will not only host Europe’s premier specialty coffee event, but for the first time WOC will be held by the newly formed Specialty Coffee Association (SCA), the amalgam of the Specialty Coffee Associations of America and Europe that officially came into being at the beginning of this year.

    Executive Director of the SCA Ric Rhinehart says it is an exciting time

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