Fortune

THE AUDACITY OF SCHULTZ

Howard Schultz appears to have dramatically misread America’s appetite for sending a coffee mogul to the Oval Office. Is the backlash specific to one billionaire exec’s hubris—or have we lost our taste for CEO candidates once and for all?

FORMER LONGTIME Starbucks CEO Howard Schultz has nailed countless product rollouts over the years. He is, after all, the man who introduced America to pumpkin spice lattes, made the frappuccino a household name, and persuaded us to order our drink sizes in Italian even when we’re in Des Moines.

But when Schultz announced that he was considering running for President as a “centrist independent”—essentially making himself the product he needed to sell—the launch blew up in a fiery ball of Internet fury.

“New Coke had a

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