How to Get Your First Big Win in Business
Six entrepreneurs look back on how they earned that pivotal first "Yes!"
by Entrepreneur Staff
Mar 01, 2019
2 minutes
1. Bait the hook.
“When my cofounder, Hari Karunanidni, and I started HackerRank -- a platform to help companies hire developers -- we created a fake résumé with perfect credentials and posted it on job boards. We got a slew of inbound calls from looking for this amazing candidate. Once we had them on the phone, we’d say, ‘Hey, to find them.’ It was a risky strategy, but it worked: That’s how we landed one of our first enterprise .” --
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