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    Why Adviser Rankings May Not Be All They Seem

    by Mike Palmer, CFP, Managing Principal, Ark Royal Wealth Management Apr 17, 2019 2 minutes

    People love rankings, whether they involve college basketball, universities or the best places to live. Rarely do consumers dig deeper to determine the criteria behind the rankings.

    One of the findings of behavioral finance is that humans love shortcuts, given all the decisions we face day in and day out. Rankings provide just such a

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