Aldi vs. Whole Foods, Round 2 (After Amazon Cut Produce Prices)

Whole Foods announced another round of price cuts on April 1, this time claiming to lower everyday prices on hundreds of produce items by an average of 20%. Since we just compared prices on 50 grocery staples at Aldi and Whole Foods in October - Aldi proved to be a third cheaper than Whole Foods in those price checks - we decided to make fresh comparisons on select items at both supermarkets to see if the Amazon-owned chain would fare better this time around.

Before you have a look at our latest price comparisons from Northern Virginia store locations, it's important to understand that Amazon is reserving its biggest Whole Foods bargains for its $119-a-year Prime members. A big reason why: 7 out of 10 Prime members reportedly rarely or never shop at Whole Foods.

So while the latest produce price reductions are, indeed, available to all Whole Foods shoppers,; if you're not Prime, many of Aldi's prices remain tough to beat. Judge for yourself.