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The King of Good Times

There are few cultural icons as enduring as Elvis Presley, and even fewer who inspire intrigue, hysteria and worship.

Indeed, Presley's life was so mired in controversy that it continues to fascinate even today. Presley's style remains iconic, and proving the King's indelible style mark on followers, an Omega timepiece belonging to the legendary performer has been sold for CHF 1,500,000 at the Geneva Watch Auction by Phillips. The 33 mm timepiece houses a manually-wound Omega calibre 510, and features 44 brilliant cut diamonds surrounding the bezel, as well as an elegant silvered ivory dial with a small-seconds subdial.

On the caseback, the engravings include the words: "To Elvis, 75 Million Records, RCA Victor, 12-25-60." In fact, Elvis was most likely the first artist in history to reach that impressive sales milestone. Among his album releases in 1960, the hits that propelled him to the peak of his career that year included "Are You Lonesome Tonight" and "It's Now Or Never". Elvis Presley is known to have worn several Omega watches during his career, including the Seamaster he wore during his time in the army. Indeed, everything the

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