Why Suburban Moms Are Delivering Your Groceries
At 6:30 am, four of five Gordon family members are roaming around their suburban Sacramento house — if you only count the humans. There's also four dogs, a bunny, a tortoise, chickens, ducks, goats, and a not-so-miniature miniature pig named Squiggy.
Hilary Gordon is discussing the day's schedule with her husband in the middle of wrapping a breakfast sandwich for their 14-year-old, checking on cereal for their 17-year-old, and staring down their 11-year-old who just realized he forgot to finish today's math homework.
Having time like this with her family is a major reason why Gordon, 47, works as a shopper for the grocery-delivery app Instacart, in a suburb of Sacramento. "I find it fun. It gives me something to do, I'm not out spending money. And I love the flexibility," she says.
Instacart is one of a slew of similar apps — DoorDash, Postmates, Shipt — paying tens of thousands of workers like Gordon to deliver packages, food or
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