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  • Los Angeles Times

    Bobby Hundreds' memoir is a snapshot of L.A.'s streetwear culture of the 2000s

    by Adam Tschorn, Los Angeles Times Jun 26, 2019 4 minutes

    "This Is Not a T-Shirt: A Brand, a Culture, a Community - a Life in Streetwear" by Bobby Hundreds; MCD (326 pages, $28)

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    The title of Bobby Hundreds' book - "This Is Not a T-Shirt" - is straight-up transparent: It's not a T-shirt. It's less obvious at the outset - but not for long - that it's also not a traditional memoir, brand history or "how-we-turned-a couple-hundred bucks-into-global-streetwear-label" success story either - though those are all in the mix.

    Hundreds' real name is Bobby Kim, and his fast-paced book is an L.A.-centric roller-coaster ride; part streetwear explainer, part window into growing

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