Rating: 5 out of 5 stars
5/5
Audiobook2 hours
The New York Times Pocket MBA Series: Sales & Marketing: 25 Keys to Selling Your Products
Written by Michael A. Kamins
Narrated by Grover Gardner
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies.Sales & Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.
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Reviews for The New York Times Pocket MBA Series
Rating: 4.5 out of 5 stars
4.5/5
38 ratings2 reviews
- Rating: 5 out of 5 stars5/5Great advice, cover basic marketing strategy to consider when selling locally and for international maket
- Rating: 5 out of 5 stars5/5Simple. Easy. Direct. The book gets straight to the point. Gives great examples, however, you will need an awareness of American culture or products.