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The Power of Survey Design: A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents
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"A master of his craft, Giuseppe Iarossi has drawn on his extensive experience in the field to produce a wonderfully useful volume on how to do and work with surveys of industrial firms."- Kenneth L. Sokoloff, Department of Economics, U.C.L.A A practical how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent’s psychology and survey participation, and data management. A comprehensive and practical reference for those who both use and produce survey data.
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