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    The Affliliate Marketing Blueprint
    The Affliliate Marketing Blueprint
    The Affliliate Marketing Blueprint
    Ebook239 pages1 hour

    The Affliliate Marketing Blueprint

    By Brandon Olson

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    About this ebook

    On the surface, affiliate marketing looks like something that anyone can do successfully. You sign upfor programs and put affiliate links on a simple website. People click your link, buy the merchant's product and — presto — you get paid. Right? Well...not exactly.

    We believe affiliate marketing is an excellent way to make a living online, and the single best way to get started with your own online business. But we also don't want to make affiliate marketing sound easier than it actually is.

    With the methods explained in this book, assuming one chapter per day, you too can go from Newbie to Guru in 13 Days!

    Welcome to the world of Affiliate Internet Marketing!

    LanguageEnglish
    PublisherBrandon Olson
    Release dateMar 19, 2012
    ISBN9781621542360
    The Affliliate Marketing Blueprint
    Author

    Brandon Olson

    Part time miracle worker.

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      Book preview

      The Affliliate Marketing Blueprint - Brandon Olson

      Chapter 1

      Is Affiliate Marketing Right For You?

      In this section, we talk about these topics:

      Affiliate Marketing Reality Check

      Eyes Wide Open

      Factors for Success & Failure Both Sides of the Reality Check Risks and Challenges

      Rewards and Benefits

      Working Alone... and Self Discipline

      Working Alone

      Self Discipline

      Becoming a Self Starter

      Time Management

      Being in Business

      Being in the Business of Selling and Pre-Selling

      Internet Literacy and Making Friends with Technology

      Computer Literacy

      Embracing Technology

      Thinking, Writing, Creativity, and Taking Action on Your Ideas

      Thinking Writing Action Creativity

      Let’s Review

      Summary Quick Tips Action Steps Resources

      Affiliate Marketing Reality Check

      Eyes Wide Open

      On the surface, affiliate marketing looks like something that anyone can do successfully. You sign up for programs and put affiliate links on asimple website. People click your link, buy the merchant's product and — presto — you get paid. Right? Well…not exactly.

      We believe affiliate marketing is an excellent way to make a living online, and the single best way to get started with your own online business. But we also don't want to make affiliate marketing sound easier than it actually is. Like any other business affiliate marketing… Will confront you with personal challenges. Demands a businesslike mindset. Will require you to develop some new skills. Takes time before it pays off. So we want you to walk into affiliate marketing well prepared, and with both eyes wide open. Factors for Success & Failure Industry experts estimate that about 90% of those who sign up for an affiliate program never make even one sale. Their best guess is about half of all affiliates who sign up for programs are actually TRYING to make sales without success. The other half either give up or don't try. Of course, those are not scientific numbers, since there is no industry-wide data collection from affiliate programs or networks. But most affiliate managers and merchants tend to agree with those estimates of participation and failure. Why are these numbers so high? The effort required for success as an affiliate is drastically underestimated. A certain amount of trial, error, and testing is needed before you find the sweet spot that generates consistent sales. Many affiliates just don't know where or how to begin. The learning curve is underestimated. Some don't know how to manage their time. They waste many hours or postpone important tasks. The time between making a sale and receiving a payment is underestimated. Learning new skills or understanding new technology scares some affiliates, so they give up. Our point here is NOT to dampen your enthusiasm. Our goal in this course is to prepare you mentally so you DON'T become part of the 90% who fail or don't try. In the upcoming screens we're going to discuss how the problems mentioned above can have an impact on you. Both Sides of the Reality Check The Internet is full of marketing gurus who imply that you can make thousands of dollars online, with very little effort, almost immediately. Whilethey don't out-and-out promise guarantee instant riches, they certainly give you the strong impression that this is possible. reality, even the top super affiliates -- those who make six to seven figure incomes... But in reality, even the top super affiliates -- those who make six to seven figure incomes -- needed six months to a year before they were ready to quit their day jobs and do affiliate marketing full time. Like

      any other business, affiliate marketing needs time to build. So as a reality check, let's look at both sides of affiliate marketing. Risks and Challenges Every business has its risks and worries In affiliate marketing, the biggest ones are… Most affiliates don't start making money immediately.. It can take a week to a month to make your first sale. And it can take several months before you really hit your stride and earn consistent income. You ARE going to have to give up some of your own spare time to get your affiliate Business up and running. You're going to have to manage your time well and be as efficient as possible, since most likely you'll be building your affiliate business in your spare time. Affiliate marketing isn't free. You will need to invest at least a little money to start your affiliate marketing business. While you can get started for as little as $100, if you're having trouble making ends meet, affiliate marketing won't instantly solve your money problems.

      You will have to LEARN new things and DO new things. Rewards and Benefits On the other hand, the following facts are also part of affiliate marketing reality… Affiliate marketing can be very lucrative. If you follow proven formulas and put in consistent efforts, you can make a substantial income. You can work from your own home, and you are your own boss. Affiliate marketing is never boring. Its exciting and interesting. …make that FASCINATING. The variety is endless. There are literally housands of merchants you can represent, and millions of products you can promote. You set your own work hours. You don't live by the company clock. There's no rush hour traffic... ever!You can go to work in cut-offs, flip-flops, or your bathrobe. All of the problems and pleasures listed above are the reality of affiliate marketing. All of the problems and pleasure listed above are the reality of affiliate marketing. Now that you've looked them in the eye, let's find out if there are any deal breakers that might stand in the way of your affiliate marketing success.

      Working Alone... and Self Discipline

      Working Alone.Look at your keyboard and your computer screen. If you decide that affiliate marketing is for you, you will develop an up close and personal relationship with your computer :-)! Until your business is established, you must accept the fact that much of your work day will be spent at your computer. If you are a highly people oriented person -- and if you find the interaction in an office atmosphere stimulating rather than distracting -- you may need to get used to the alone time required by affiliate marketing (or any other online business). Of course, the obvious advantages of affiliate marketing... You can go to work dressed any way you like. You set your own work hours.

      You can take time out for family and friends on your own schedule. You will not have to deal with the stress of rush hour traffic. You can make a good living and be your own boss. You don't need to deal with office politics and infighting. You spend your work day in your home and not a sterile cubicle. ...usually outweighs the time you spend working at home, on your own. But if… You truly relish the camaraderie of your co-workers You need to bounce ideas off of co-workers You really hate being alone for more than a few minutes you need to interact with a team (or have a boss) to motivate you to take action ...the alone time aspect of affiliate marketing might be difficult to get used to, unless you network with other affiliate marketers on forums, at conferences, or through online communities. However, not all forums are friendly places. The politics and infighting on some forums can be worse than the office politics that drove most of us to working online from our homes. The advice can also be flat out wrong. This is the biggest reason Affiliate Classroom offers a moderated online community, populated with experienced, full-time affiliate marketers. It's not just about creating a place to get your questions answered. It's also about providing a safe, welcoming environment where you can bounce ideas off other and build relationships. In our industry, email, online chat, and online networks replace the social aspects of talk around the water cooler, business lunches, and a beer with your coworkers when the work day is done. If you're going to participate in the online equivalent, then you want to be sure you choose the venue wisely.

      Self Discipline

      In the brick and mortar work world, others tend to make decisions for you. They pay you a salary or an hourly wage, and in return you follow their orders. You're required to be on the job at a certain time and you are required to work eight hours a day, five days a week. You get weekends and holidays off. Affiliate marketing is different. It depends on YOU making the decisions. It also depends on you giving the orders to YOURSELF — and taking action.

      Becoming a Self Starter

      The concept of being a self starter is very important for your success in any online business, especially affiliate marketing. When you work at affiliate marketing online, nobody will tell you when to start working or when to stop working.

      So you'll need to:

      Commit to making a work schedule for yourself - even if it's just half an hour a day to start. Be sure to work on your business every day - even when nobody is looking!

      Time Management

      When you work out in the brick and mortar world, others determine the deadlines you must meet. They also push you to accomplish a certain amount of work during a given period of time. Those you sign your paycheck decide what your due dates will be.

      When you work at affiliate marketing -- or any other online business -- only YOU set the deadlines. Nobody will tell you what tasks need to be completed, or when.

      When you are first starting out, you'll be building your business gradually, most likely in your spare time. So you'll need to develop skills for managing your time wisely, and getting as much done as possible in as little time as possible.

      Good time management can really help you get anything off the ground faster -- not just your affiliate marketing business, but many other aspects of life.

      Time management includes the coordination of many important skills: Setting goals - short, medium, and long term. Determining priorities, urgencies, and deadlines. Doing things in the right order, at the right time. Grouping similar tasks and not doing the same thing twice.

      Taking advantage of your peak performance times. Being organized (not losing things means you don't waste time looking).

      Delegating (eventually) to others. Not wasting time.

      You can take advantage of Affiliate Classroom's time management

      and organizational tools, such as Step-by-Step (SBS) to-do systems, online organizers, and reminders.

      But whether you enroll in these systems, or you organize your time on your own, learning good time management is essential to becoming a successful affiliate.

      Being in Business

      Being in the Business of Selling and Pre-Selling

      To some extent, affiliates don't actually sell. But they do connect customers with products — and they certainly are in business.

      Sometimes affiliates engage in selling by purchasingadvertising, such as in the pay per click (PPC) business model. These affiliates buy ad space online. Visitors click their affiliate links in these ads or on the web pages these affiliate create to promote products.

      In other cases, affiliates engage in the creative use of a process called pre-selling. These affiliates develop websites or email newsletters filled with information — called content — which inspires visitors to click on affiliate links and purchase products.

      But in either case, if you want to really succeed as an affiliate, you must be willing to develop a businesslike mindset. You need to think in terms of profit and loss, and you must enter into it with the mindset of always getting a good return on investment (ROI).

      What Is a Businesslike Mindset?

      Some of the realities of being in business (ANY business) are:

      There really IS no business until sales are made. You don't have to enjoy being a face-to-face salesperson, but you DO have to be okay with the idea of selling something to people!

      There are a great many business-related tasks associated with affiliate marketing — and you WILL have to do them. These include advertising, selling, keeping records, calculating profit and loss, and taking care of tax issues.

      Affiliate marketing is a hands-on business that will require your tiamned effort.So it's important that you are willing to learn to enjoy at least most business tasks.

      A Willingness to Learn

      Affiliate marketing sounds simple enough; you just sign up as an affiliate, put your affiliate link on your website and make sales, right? Well… not exactly.

      There are a lot of affiliate marketers out there, perhaps millions. Many of them are competing for the same customers that you will be targeting. So the affiliate marketer with the highest level of skill at the craft is the one who will make the sale.

      Affiliate marketing is a craft that is a mixture of business savvy, business science, technical proficiency, and a good portion of art thrown in for good measure.

      So it's important to remember that:

      There is a learning curve. You can shorten and flatten this curve considerably by learning to do things correctly, legally, and efficiently the first time around.

      You will need to learn a little bit about technology. You don't need to become a programming whiz, but you'll need to learn enough to be an empowered marketer who can take charge of your

      websites if necessary. We'll discuss this in more detail later.

      You are not going to start making money the moment you place an affiliate link on your

      Website. It's very possible to get traffic to your site quickly, and make sales relatively fast, but there is a lag time between earning the commissions and receiving a paycheck.

      As an affiliate marketer, it is very,

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