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    Website Template and Social Media Marketing Tips For Beginners
    Website Template and Social Media Marketing Tips For Beginners
    Website Template and Social Media Marketing Tips For Beginners
    Ebook98 pages57 minutes

    Website Template and Social Media Marketing Tips For Beginners

    By Paula Page

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    About this ebook

    Are you building a website with a template for the first time? Do you want some help? Read this book for valuable tips on how to:

    1. Choose a template, website builder, or blog platform
    2. Choose a hosting company
    3. Navigate the world of SEO, keywords
    4. Get a high Google ranking
    5. Learn about Google analytics.
    6. Choose the right social media sites to market your business.

    Do yourself a favor. Get the information you need before you start your website building project. It's the smart thing to do. And it will only take an afternoon to read.

    LanguageEnglish
    PublisherPaula Page
    Release dateMay 24, 2011
    ISBN9781458141194
    Website Template and Social Media Marketing Tips For Beginners
    Author

    Paula Page

    I grew up in the Northeast, got a B.A. in Classical Studies at Drew University, an M.A. in Latin at Fordham University, and have worked for Avon, Bloomingdale’s, Neiman Marcus, and Macy’s in various storeline, buying, and merchandise planning positions. I've spent the majority of my adult life in SF, CA, where I currently live, and have spent the past few years studying web design and social media. I've designed websites, enjoy Photoshop work, and will be launching my new business website in late summer 2011 http://www.ppageishere.com. Feel free to contact me at websitepaula@gmail.com.

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      Book preview

      Website Template and Social Media Marketing Tips For Beginners - Paula Page

      *****

      Website Template and Social Media Marketing Tips For Beginners

      By

      Paula Page

      *****

      Copyright 2011 Paula Page

      *****

      Smashwords Edition

      *****

      Smashwords Edition License Notes:

      This ebook is licensed for your personal enjoyment only. This ebook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      *****

      Table of Contents

      Introduction

      The Essentials

      Domain Names

      Templates

      KompoZer

      Flash Templates

      Hosting Companies

      Ecommerce Sites

      Blogs

      Google

      SEO, Search Engine Optimization

      Why SEO Is So Important

      Keywords

      Where To Use Keywords and Phrases

      Links

      Submitting Your Site To Search Engines

      Technorati

      Google Analytics

      Social Media and Advertising

      Facebook

      Twitter

      MySpace

      LinkedIn

      Craigslist

      YouTube

      Etsy

      Forums

      Flickr

      StumblUpon

      Google Maps

      Yelp

      DeviantArt

      CafeMom

      Foursquare

      Quora

      Zynga

      FanNation

      Bebo

      Orkut

      Renren

      PPC (Pay-Per-Click)

      Google Adwords, Yahoo! Search Marketing, Microsoft adCenter

      Wrap-up

      Glossary

      About Author

      *****

      Back to Table of Contents

      Introduction

      I love the web. I love designing websites, surfing the Internet for information, and discovering new social media networks. I wasn’t always involved with the World Wide Web. In fact, most of my adult life has been spent in school or in the retail industry. I got a B.A. in Classical Studies, and an M.A. in Latin, and worked for Avon, Bloomingdale’s, Neiman Marcus, and Macy’s in various storeline, buying, and merchandise planning positions.

      Then...I took some web design classes and was hooked. I began working with Photoshop, Illustrator, Dreamweaver, and various other graphic design programs. Sure, I was on Facebook and tweeted occasionally. But I had no idea how entertaining and important social media was. I was lucky to be living in the San Francisco Bay Area, where innovative companies like Facebook, Twitter, YouTube, Apple, Google, and Adobe are located. I started a blog, attended MacWorld, Web 2.0, and other web related conferences, read every design book and magazine I could get my hands on, listened to web related podcasts, and started building websites from scratch and via templates. It’s been rewarding and fun.

      I’ve met many people, with little to zero web design experience, who’ve decided to build a website from a template. Although some have been able to publish a satisfactory site, others have needed help choosing a template, working with hosting companies, getting their site recognized by Google, and choosing the right social media networks for their business. It can be an extremely overwhelming process.

      I decided to turn my list of frequently asked questions into a book with website and online marketing tips. My goal was to arm people with enough information to make decisions before they started their website project. The initial section of the book outlines my essential points, while succeeding sections give more details. I also sprinkle some information here and there for people who have a little bit of html training. While I’m confident my recommendations will help, I urge everyone to consider their own specific goals before taking my advice.

      There are literally thousands of templates out there, with hundreds of new ones being advertised every week. Although most templates and website builders use universal terms and descriptors, some will use different terms than I do. If you come across a term you haven’t seen before, ask your hosting company what it means and what you need to do, if you’re aren’t able to figure it out on your own.

      If you fall in love with web design, like I did, check out amazon.com, learnit.com, lynda.com, adobe.com, google.com, and youtube.com for books, videos, classes, and tutorials on web design and online marketing. O’Reilly publishes many useful books too.

      Take a look at my tips, and have fun creating your site. Check out some of the past winners and nominees of the Webby Awards for inspiration:

      http://www.webbyawards.com/webbys/current.php?season=15

      Back to Table of Contents

      *****

      The Essentials

      You’ve decided to build your own website. That’s terrific! A website can be a great resource for both your personal and professional goals. Here’s a list of the most important topics to consider before you begin your website project.

      Back to Table of Contents

      Domain Names (e.g. amazon.com)

      A domain name is the name that identifies your site. Choose a domain name that relates to the overall theme of your website and is easy to remember. Using the name of your business is often a great idea. CNN.com is a good domain name, because it automatically identifies the purpose of the site: CNN and its news stories. Don’t do anything to make your website address difficult to remember. Avoid dashes,

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