An Introduction to The Five Abilities of Incredibly Successful Salespeople
By Rick Wong
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About this ebook
Incredibly successful sales people are naturally drawn to action and results; they thrive on the heat of the sales battle. They would rather be learning from an irate customer than reading a textbook on how to handle an irate customer. If you are drawn to results that come from the best next actions, this book is for you. It addresses the most common execution problems that sales people have to tackle every day.
As an entrepreneur, sales person, sales manager, sales executive, customer, and client, I’ve spent over 35 years working with sales people who have been incredibly successful and some who have been incredibly unsuccessful. Combining my observations and experience, I’ve created a repeatable methodology that represents the ways the best sales people address customer problems and cause decision-makers to choose their offering way more often than that of their competition.
This book doesn’t have to be read cover to cover. It might be most useful to you as a reference tool rather than a traditional book. Think of it as a pre-Internet, pre-GPS, atlas full of maps. We used to keep an atlas in our cars and use them when we needed directions to get somewhere. The Five Abilities® of Incredible Successful Sales People is a guide full of common sales problems that you face daily. It will guide you through challenges that even the most experienced sales people occasionally need help with. Things like...
•How do you build a successful value proposition?
•What does a dream customer look like?
•How do you turn objections into the best opportunities you have?
If you’re just starting out in sales, The Five Abilities is a valuable head start on developing repeatable practices that win you more business. If you’re a sales veteran, The Five Abilities will be like having beers with peers, where you remind each other of actions that help you sell more. If you’re an entrepreneur, The Five Abilities will help you tune your value proposition to attract more of the right customers. If you’re a CEO, The Five Abilities will help you see why you are a major sales asset for your people and your company.
Rick Wong
Rick Wong is the creator of The Five Abilities® sales framework and the founder and CEO of The Five Abilities LLC, a sales consulting firm. Rick has spent more than 35 years growing revenue for Fortune 100 companies as an employee, partner, and seller. He held posts at American Bank Stationery, Hewlett-Packard, and Microsoft, and exited as VP Global Device Partners, in Microsoft’s OEM Division. He spent a decade in global leadership roles including three years as VP of Asia for Microsoft’s OEM Division and another four years as VP of the group that helped Microsoft’s Asian partners sell their products throughout the world. Rick has also had success in his own entrepreneurial pursuits ranging from co-owning a franchise to launching his own music production company which resulted in national press and radio play, for children’s music that he composed and performed. He used the music to raise funds for children’s oriented non-profits in the Seattle area. As a successful salesperson, sales manager, marketer, corporate executive, and entrepreneur, Rick learned from his own experiences and from the incredibly successful business leaders with whom he’s been blessed to work. He has documented his learnings about successful selling in his book, Winning Lifelong Customers with The Five Abilities®, which will launch on January 18, 2017. Rick also serves as an advisor to the CEO/Founder of Simplicity Consulting, a marketing consulting firm that has been named to the Inc 5000, five years in a row, as one of the fastest growing private companies in the United States. He also serves as VP on the Board of Directors for Vision House, a non-profit company that serves homeless custodial parents with children in King County, Washington. In his spare time, Rick enjoys music, both listening and playing. He enjoys sports of all kinds but mainly football and baseball. He’s been married to his best friend since 1981. Their son works in the high-end restaurant business in NYC and has entrepreneurial ventures of his own. Their daughter works at Amazon in their digital media business. Rick is also an MBA graduate of University of Washington’s Foster School of Business.
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