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Best Content Marketing Strategies
Best Content Marketing Strategies
Best Content Marketing Strategies
Ebook51 pages33 minutes

Best Content Marketing Strategies

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About this ebook

Best Content Marketing Strategies

Create communication that conveys and tells the story of your brand with content marketing to buyers. This book describes major content marketing ideas and benefits and then investigates how to craft a content marketing approach in organizations of all sizes.

The book explores building a content plan, choosing content types, and producing an editorial calendar. It also demonstrates how to write, edit, and design content, as well as determine the right mix of comfortable and curate it for best impact, and closes with tips on including the impact of your content marketing works.

You will learn to establish a strategy that's right for your company, choose the decent platform and tools, and learn how to build a successful content marketing company.

Content includes:


  •  

    What is content marketing?


  • Creating buyer personas

  • Developing a brand voice

  • Setting goals

  • Creating a content plan

  • Writing, editing, designing, and curating content
LanguageEnglish
PublisherSarah Taylor
Release dateSep 30, 2017
ISBN9781386961529
Best Content Marketing Strategies
Author

Sarah Taylor

Sarah Taylor has a BA in History and an MSLS. She enjoys reading and writing about history, playing piano, and going on park walks with her dog. You may find her at https://beautifuldreamerdotcom.wordpress.com and Goodreads at https://www.goodreads.com/author/show/21550493.Sarah_Taylor.

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    Book preview

    Best Content Marketing Strategies - Sarah Taylor

    Best Content Marketing Strategies

    Sarah Taylor

    Disclaimer

    This book is designed to provide complete content marketing guide. This information is provided and sold with the knowledge that the publisher and author do not offer any legal or other professional advice. In the case of a need for any such expertise consult with the appropriate professional. This book does not contain all information available on the subject. This book has not been created to be specific to any individual’s or organizations’ situation or needs. Every effort has been made to make this book as accurate as possible. However, there may be typographical and or content errors. Therefore, this book should serve only as a general guide and not as the ultimate source of subject information. This book contains information that might be dated and is intended only to educate and entertain. The author and publisher shall have no liability or responsibility to any person or entity regarding any loss or damage incurred, or alleged to have incurred, directly or indirectly, by the information contained in this book. You hereby agree to be bound by this disclaimer or you may return this book within the guarantee time period for a full refund.

    Table of Content

    Introduction

    Defining and understanding content marketing

    Benefits of content marketing

    Defining though leadership vs. selling

    Brainstorming ideas

    Mapping your content to sale funnel

    Choosing your content type

    Crafting your plan

    Creating your content

    Design

    Working with lean content creation

    Promoting Content

    Merchandising content on your website

    Promoting on social media

    Promoting through email

    Promoting on your blog

    Using ads to promote you content

    Defining your goal

    Conclusion

    Introduction

    In today's business world great content marketing makes all of the difference. It's hard to break through in the multichannel, multi-device world that we live in today. Gone are the days where a customer's first contact with your company was through a sales person. Today, your customers are doing their research online without you, and content marketing ensures that you're getting heard through the noise and creating a lasting relationship with your buyer, and that's what this book is all about.

    In this book I want to share with you the fundamentals of content marketing. I'll talk about creating your content plan, how to actually go about creating your content, how to promote your content across multiple channels, and how to measure it for success. Content marketing is critical for modern business survival, and if you do it right you'll not only grow your business, but you'll also become a trusted thought leader in your space, so let's go ahead and get started.

    Defining and understanding content marketing

    The most important aspect of content fundamentals is really defining and understanding the importance of content marketing. There's a lot of noise about content marketing today. Everyone’s talking about it. There's a ton of content out there about it. But really a lot of marketers are not totally sure how to define content marketing and how to really fit it as part of their marketing strategy. Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.

    Now this is just one of the many possible definitions of content marketing, but it's one that I think really defines and exemplifies some of the great aspects of what content marketing can

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