33 min listen
#131: Mike McHargue—The Science of Why Your Brand Needs a Villain
#131: Mike McHargue—The Science of Why Your Brand Needs a Villain
ratings:
Length:
40 minutes
Released:
Jan 14, 2019
Format:
Podcast episode
Description
Want to make your brand’s messaging exponentially more powerful? Learn how to define a villain for your customers. That’s because our brains are hard-wired to pay attention to negative things -- threats, villains, potential losses. On today’s episode, Mike McHargue (a.k.a. “Science Mike”) explains the science of why this happens. And don’t worry -- he uses simple terms we can all understand and apply to our businesses without being manipulative.
Released:
Jan 14, 2019
Format:
Podcast episode
Titles in the series (100)
#1: Michael Hyatt—How to Know What Your Customers Are Thinking: Donald Miller talks with special guest Michael Hyatt, the seven-figure leadership blogger and New York Times best-selling author. Hyatt shares his process for understanding his readers at a high level and serving them well. In this conversation,... by Business Made Simple with Donald Miller