41 min listen
How to Integrate Subject Matter Expertise and Sales, with Andy Frisella - MFCEO139
How to Integrate Subject Matter Expertise and Sales, with Andy Frisella - MFCEO139
ratings:
Length:
67 minutes
Released:
Apr 18, 2017
Format:
Podcast episode
Description
When it comes to sales, you can't settle for mastering product knowledge.That's too myopic. You have to broaden your approach to include a comprehensive knowledge and expertise, not just of a particular product, but of the whole industry or field of which your product is one part. As Andy Frisella says, you have to be "the guy." You yourself have to be a holistic resource for your customer. Those who do that will reap benefits for your brand and bottom line.
Released:
Apr 18, 2017
Format:
Podcast episode
Titles in the series (100)
Making Money Matters, with Andy Frisella - MFCEO2: Andy's Manifesto on Cold Hard Cash by REAL AF with Andy Frisella