A visit to the dentist's office quickly turns into a retail research study. In this episode of Where We Buy, James Cook talks about how different levels of human need dictate the most likely place certain goods will be purchased, be it online or in a store. For more on how Maslow's Hierarchy of Needs relates to retail, check out this report: http://www.jllretail.com/media/content-media/research-items/predicting-the-future-of-retail-2016-physical-vs-online.pdf