Elements of a Business Plan - Preparation Section Section Section Section Section Section Section Section Section Section 1: Executive

Summary 2: Business Description 3: Marketing 4: Operations 5: Management 6: Financial 7: Critical Risks 8: Harvest Strategy 9: Milestone Schedule 10: Appendix and Bibliography

---------------------------------------------------------Section 1: Executive Summary This section should be written only after other nine sections have been completed and not more with two pages. It is a brief overview directing reader what is to follow and highlighted your strategic points by referring the number of page, respectively. Section 2: Business Description A. General description of the business B. Industry background C. Potential, goals, and milestones of the business D. Uniqueness of product or service Section 3: Marketing A. Research and analysis - 1. Target market (customers) identified - 2. Market size and trend - 3. Competition and the list of competitors identified - 4. Estimated market share B. Marketing Plan - 1. Market strategy sales and distribution - 2. Pricing - 3. Advertising and promotions Section 4: Operations A. Identify location - 1. Advantages - 2. Zoning - 3. Taxes B. Proximity to supplies C. Access to transportation Section 5: Management A. Management team key personnel B. Legal structure stock agreements, employment agreements, ownership C. Board of Directors, advisors, consultants, and other legal panels

Section 6: Financial A. Financial forecast/projection - 1. Profit and loss - 2. Cash flow - 3. Break-even analysis - 4. Cost controls - 5. Budgeting plan Section 7: Critical Risks A. Potential problems B. Obstacles and risks C. Alternative courses of action Section 8: Harvest Strategy A. Transfer of asset B. Continuity of business strategy C. Identify successor Section 9: Milestone Schedule A. Timing and objectives B. Deadlines and milestones C. Relationship of events and future scheduled events Section 10: Appendix and Bibliography