2011

:
:Cheers!

SWOT



()

14 24 1888

7
8

33 32.1

34 42
43 54
55 63
64 74
75 82
83 95
96

()

2020 51.5%

2012 30 2011
1

2020
2005 2025 2000

()

()

2008
2009 e-bill A
2009
2009
2010
2010
2010
2011

()

()


1. (6 1 9 30 )110
2.10 111 330 3.02 331 500 4.05
501 700 4.51 701 5.10
110 2.10 111 330 2.68
331 500 3.27 501 700 3.55 701
3.97

2.
330 3.76 331 500
4.05 501 700 4.51 701
5.10 330 3.02 331 500
3.27 501 700 3.55 701 3.97

2010 12

() ()

()

1795519

1913829

-118310

11092566

10861925

230641

6707083

6258580

448503

107529168

107054788

474380

27941357

26944263

997094

35628743

34257479

1371264

57828015

56255829

1572186

51664138

49811433

1852705

44010188

41829019

2181169

59767406

57273503

2493903

67807858

65181651

2626207

57258251

54262232

2996019

85275359

81696369

3578990

55615932

51684410

3931522

71699333

67678583

4020750

109375246

104435110

4940136

138622500

133508008

5114492

191032527

184704476

6328051

145899514

139487762

6411752

157818746

150417566

7401180

173970085

165239488

8730597

191831517

182889777

8941740

299538116

282232185

17305931

327085017

309277908

17807109

500397260

476414766

23982494

08 09
09 10
09


468

400

99 400

512

 513 ?

1726

1727

 1255

2.62 4

:2011/04/05 00:07

7000

:2011/04/22 17:59

99%4~5
567
7

11.8
18119901
36

32

6
2.612.7610.152008
1400

96


2008

2010 20~59
60 2008


60

15-19 20-29 40

(facebook) 21%


15-59 60

15-39 40 2008
()

20~59

- 15-39
facebook 21%
15-39
facebook

()

2011 4 23 -2011 4 30
20

1.
2.

3.

4.
5.
6. 1~5%
7.
8.

1.
2.
3.


30

()

()

1.
2.

1.
2.

30

()



()

1.
2.
3.

2011 1 2011 12 31

200

A3 :25 X200 =5,000

:3.5 X200 =700
LOGO 35 x 1,000 35,000

1.
2.
3.
4. 100,000 ( 500 )
5. 2

2012 4 20

30

4 22 30

1000-1005

1005-1010

1010-1020

1020-1025

1025-1035

1035-1045

1045-1100

1100-1115

()

( DM T-shirt)-200
X10 =2,000
:3000
:2000
-:

1. 10
2.

30

1.
2.

2012 4 22 10:00 2012 4 23 16:00

(
)

FACEBOOK

:40x6,000=240,000
:30x2,100=63,000
:30x3,900=117,000
T-shirt: 150x2,100=31,500
:0.5x2,000=1,000
:0.7x10,000=7,000
88,000
:200,000()
50,000
600,000 (2,000 X300 )
- x 100/
Mister. Donut- x 100/
- x 250/
( LOGO )

1. 20
2. 2,000

30

2012 4 22 22

22

FACEBOOK

1. 10
2.
3.

3.
4.

2011 7 1 2011 8 20 ()

Facebook

:0.5 x1,000,000=500,000
-
-*50/
( LOGO )

1.
2.
3. 5
4. 500 ( 100 )

1.
2.
3.

2011 8 1 -10 31
2011 12 1 -2012 2 28

Facebook

Facebook
3

1. Facebook BBS
2.

A3 :25 X350 =8,750

:3.5 X350 =1,225

A4 :10 X4 =40
: 5,000+ 3,000+ 1,500+
500=10,000

1. 5
2.
3. 7,000

1.

2.

3.

2011 9 1 2012 6 30

Facebook
LOGO 35 x 5,000 175,000
1.
2.
3. 5,000
4. 2

60%

30%

90%

20%

54

114,500

10

FACEBOOK

25%
2,500

40,700

7,000

30

97,500

500,000

20,015

175,000

840,215

2011

2012

7 8 9 10 11 12 1 2 3 4 5 6

30
30

2004

2007

2005

2008

http://tw.news.yahoo.com/article/url/d/a/110414/1/2pt03.html
http://iservice.libertytimes.com.tw/liveNews/news.php?no=479094&type=%E7%94
%9F%E6%B4%BB
http://tw.news.yahoo.com/article/url/d/a/110415/5/2pvfz.html
http://iservice.libertytimes.com.tw/liveNews/news.php?no=478359&type=%E7%94
%9F%E6%B4%BB
http://www.libertytimes.com.tw/2011/new/mar/26/today-t1.htm
http://www.libertytimes.com.tw/2011/new/mar/26/today-fo3-2.htm
http://www.libertytimes.com.tw/2011/new/mar/25/today-north14.htm
http://tw.news.yahoo.com/article/url/d/a/110323/78/2oj73.html
http://tw.news.yahoo.com/article/url/d/a/110405/128/2p981.html
http://tw.news.yahoo.com/article/url/d/a/110328/78/2ot52.html

30 (1) 30 T-shirt(2) 30 (3)

(1)

(2)

(3)

()

()