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    Yuva Prakash
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    The document outlines the contents of a course on retail management. It is divided into 5 units that cover topics such as retail formats, location selection, merchandising, inventory management, and shopper behavior. The course also examines organized and unorganized retail, factors influencing the retail industry, and emerging trends. The document concludes by listing 13 reference books related to the topic of retail management.

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    The document outlines the contents of a course on retail management. It is divided into 5 units that cover topics such as retail formats, location selection, merchandising, inventory management, and shopper behavior. The course also examines organized and unorganized retail, factors influencing the retail industry, and emerging trends. The document concludes by listing 13 reference books related to the topic of retail management.

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    65 views2 pages

    Retail Management Syllabus

    Uploaded by

    Yuva Prakash
    The document outlines the contents of a course on retail management. It is divided into 5 units that cover topics such as retail formats, location selection, merchandising, inventory management, and shopper behavior. The course also examines organized and unorganized retail, factors influencing the retail industry, and emerging trends. The document concludes by listing 13 reference books related to the topic of retail management.

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    RETAILMANAGEMENT

    UNIT1INTRODUCTION Definition&ScopeAnoverviewofRetailingChallengesandopportunitiesRetail trendsinIndia SocioeconomicandtechnologicalinfluencesGovernmentofIndia policyimplicationsonretails. UNIT2RETAILFORMATS

    Organized and unorganized formats Different organized retail formats Characteristicsofeachformat EmergingtrendsinretailformatsMNC'srolein organizedretailformats. UNIT3RETAILINGDECISIONS ChoiceofretaillocationsinternalandexternalatmosphericsPositioningofretail shops Building retail store Image Retail service quality management Retail SupplyChainManagementRetailPricingDecisions UNIT4RETAILSHOPMANAGEMENT

    Merchandise Management Space Management Retail Inventory Management RetailaccountingandauditsRetailstorebrandsRetailadvertisingandpromotions RetailManagementInformationSystemsOnlineretailEmergingtrends UNIT5RETAILSHOPPERBEHAVIOUR Understanding of Retail shopper behavior Shopper Profile Analysis Shopping Decision Process Factors influencing retail shopper behavior Complaints ManagementRetailsalesforceManagement REFERENCEBOOKS

    1)SwapnaPradhanRetailingManagement,Test&Cases,TataMcGrawHill2009 2)MichaelLevy,Baston,AweitzandAjayPandit,RetailManagement,TataMcgraw Hill,2010 3)OgdenIntegratedRetailManagement,Biztranza,India,2009. 4)PatrickM.DunneandRobertFLusch,Retailing,ThomsonLearning2010 5)Srinivasan,StrategicRetailManagement,WileyPublications,2009 6)DavidGilbert,RetailMarketingandManagement,Pearson2009 7)Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford UniversityPress,2009. 8)BarryBerman&JoelR.Evans,RetailManagement:AStrategicApproachPrentice hallofIndia2010

    9)Gopal,Manjrekar,RetailManagement,ExccelBooks,2010 10)Vedamani,RetailManagementJaicoPublishingHouse,2009 11)Madaan,.FundamentalsofRetailing,TatMcgrawHill,2010 12)SujaNaiir,RetailManagement,HimalayaPublishingHouse,2009 13)Varley,Rafiq,PrinciplesofRetailmanagement,AneBooks,2005

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