What is customer value?

It is the thing a consumer get in return to their money. The performance of a company is measured how the product or service gives customer value in compare to what competitors are offering.

What is value delivery chain?

A Value Delivery is a company's supply chain and how it partners with suppliers and distributors in the process of producing goods and delivering them to market.

What is customer satisfaction?

A Customer satisfaction, is a measure of how products and services supplied by a company meet customer expectation. Without customer satisfy the business not run in the market

MTR RTE

1924 - Estd by Parampalli Yajnarayana Maiya by a small restaurant in Bengaluru,India. 2002 - Chairman was Sadananda Maiya (son of P.Y.Maiya) and opening franchised fast-food restaurants across India called MTR Super Shops. 2005 - MTR is now stand in International Markets . MTR has created good place in US, UK, China, Japan.

Customer Value??

Combination taste, health and variety - only with MTR Foods' range.
MTR has wide range of products covering delicious North Indian and South Indian recipes,Snacks,Sweets etc. MTR Prepared under strict hygienic conditions using modern machinery with good packaging. It serves food who needs of one and all - from housewives looking for new ideas to travelers who want ready-to-eat vegetarian cuisine.

Value delivery chain??

MTR provides a modern retail experience without losing sight of its authentic roots. It trying to get its hand on most of the urban market to full extend. Strong at Karnataka and has a pan India presence Targeting the segments where the consumers are busy to even cook their food. It has outlets in every metro cities and even readily available in Retail stores

Customer satisfaction??
Cheap Available at retail store and also have its own outlets. Easy to prepare and saves time for those who have no time to prepare a good and healthy food.

MTR RTE Market Segments

Customers for RTE dishes are: Working women Students who generally stay away from home.

Benefits

Based on the different expectations that customers have about what, a product can do for them. Guests at home suddenly or in a very short notice.

Positioning Strategies

MTR is trying to position it self as pan-india player. MTR is positioned based on the Purityplatform THE PROMISE OF PURITY

The Indian woman wants products that enable her and not replace her. She wants a friend in the kitchen and that is the context in which she uses MTR RTE products . So reposition MTR as something thati s versatile and has a trusted set of solutions.

MTR is also the first Indian processed foods company to be certified with the Hazard Analysis Critical Control Point (HACCP) certification which is a rigorous standard of food safety and hygiene.

Thats Why MTR is now one of the leading brand in ready to cook industry. And still growing on.